Backbase Middle East awarded the Best User Experience Solution Provider Award


Backbase, the Engagement Banking platform provider, has won the award for the ‘Best User Experience Solution Provider’ at the MEA Finance Banking Technology Summit and Awards 2021. The award recognizes Backbase’s customer-centric platform approach that leverages a single technology platform to orchestrate the entire customer journey across multiple devices and touchpoints.

Recognizing that customers today have gone digital, expecting personalized, enhanced, and seamless experiences at every step of their journey, Backbase empowers banks and financial institutions to take full control of customer engagement across their entire financial lifecycle. Backbase’s Engagement Banking Platform delivers ready-to-go capabilities that instantly transform the digital experience for customers as well as employees.

“Customer experience is everything in a world that is increasingly digital-led and multi-touchpoint. In light of this, it is our honour to be recognized as the provider of the best user experience solution by the panel of experts at the MEA Finance Banking Technology Summit and Awards. We continue to focus on partnering with banks and financial institutions in the region to enable them to provide a high-quality service to customers and members while accelerating their shift to engagement banking and managing the change across the entire digital journey,” said Matthijs Eijpe,  Regional Vice President Sales EMEA at Backbase.

Backbase’s front-runner position is recognized by industry analysts Forrester, Ovum and Celent, trusted by over 120 financial institutions across the world including Barclays, Bank ABC, Bank of the Philippines, BNP Paribas, Capital Bank of Jordan, Citibank, Citizens Bank, Deutsche Bank, Discovery Bank, Gulf Bank, National Bank of Bahrain, National Bank of Iraq, Kuwait International Bank, RBC, Société Générale.

About Backbase

Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact – they engage – with the people they serve. That’s made possible with the Backbase Engagement Banking Platform – powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.