Be Loud, Proud, Messy and Go All In with Hardee’s


Try Hardee’s new premium quality burgers, bold flavors, fresh ingredients and superior guest experience

UAE: On 25th December 2020 Hardee’s conducted a full brand re-launch with its “Go All In” campaign across the GCC, Jordan and Egypt. Hardee’s serves guests with premium quality burgers  and encourages them to “Go All In” and give in to their food desires without worrying about what other people think. The campaign encourages a lifetyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like.

The quick service restaurant giant has introduced the new Star Angus Thickburger® which uses a premium quality 100% Angus beef patty making it fresher and juicier. Alongside this,  notable changes include  the  new premium brioche style bun, creamier sauces, fresh veggies and crispier fries. Additionally, Hardee’s is offering customers a convenient and speedy  delivery experience through  app-based offerings and exclusive deals.

Known for its premium quality Angus beef, 100% whole muscle chicken, hand-scooped ice-cream shakes made with 100% real ice-cream, Hardee’s has been serving chargrilled to perfection beef burgers and real chicken sandwiches across the region since its inception almost 40 years ago. Proudly serving their signature burgers and sandwiches including Super Star, Mushroom N’ Swiss, Big Deluxe, Santa Fe Chicken, Chicken Fillet, and iconic crispy Curly Fries, the restaurant chain has now grown to more than 400 restaurants across the region.

Through “Go All In” Hardee’s has seen a 180° transformation of product, packaging, uniform, technology enabled interventions and speed of service. With product innovation and upgrades to ensure a richer and a better tasting burger, customers can now indulge and enjoy each moment whether they dine-in or opt for home-delivery or takeaway.

The brand has also amplified its digital consumer experience by offering its best-in-class beef burgers and chicken sandwiches through enhanced Apps and an innovative drive-thru experience. Among the experiential advances offered through technology include the new SuperApp, contactless drive-thru, digital menu boards,  fast delivery  (under 30 minutes), contactless scan and go ordering, giving customers a superior experience through the all new Hardee’s.­ Adapting to the ever changing customer behavior, Hardee’s recently opened a new futuristic restaurant with contactless carhop and  drive-thru experiences and an outdoor sitting area in Dubai’s Nshama Town Square.

About Americana:

Americana Group which is one of the largest food manufacturing and distributing companies in the region. Americana’s restaurant division owns exclusive franchise rights for the management and operation of over 1800 restaurants that represents of some of the world’s leading food & beverage outlets in 13 markets across the Middle East, North Africa, and CIS. Americana‘s food division owns 25 food production sites across the UAE, KSA, Kuwait and Egypt, offering the safest, most reliable, and best quality food.

About CKE Restaurants Holdings, Inc.:

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories.