Abu Dhabi: Beach Rotana welcomes the Holy month of Ramadan by continuing its tradition of giving and helping the community.

Hotel colleagues, working hand in hand, organized and packed 100 boxes of dry good donations for the Emirates Red Crescent Society; the boxes will be distributed to those in need. Emirates Red Crescent is a volunteer humanitarian organization that supports official authorities in times of peace and war.

Red Crescent representatives collected the donations from the hotel, and shared to those in need. “This annual event has become one of our Colleague’s favorite Ramadan activities; they enjoy collecting donations and hand-packing the care boxes,” commented Mathieu van Alphen, the Beach Rotana Abu Hotel General Manager. “Beach Rotana has a 24-year tradition of giving back to our community and being an active, socially responsible operation. The culture of giving is deeply embedded in our hospitality values, “he continued.

About Rotana:

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.