Become an individualist: Abu Dhabi Motors offer limited collection of colours for the BMW i8


Customers to get complete exclusivity of their chosen hue for a full year

Become a BMW individualist at Abu Dhabi Motors
Become a BMW individualist at Abu Dhabi Motors

Abu Dhabi, UAE: Explaining one’s own, personal taste is difficult. Showing it, on the other hand, is easy. This is the inspiration behind Abu Dhabi Motors’ ongoing mission to bring exclusive colours and trim options to customers in the Capital, allowing customers to individualise and make a strong statement with their car.

The latest example of this is two all-new colours for the BMW i8 – Lava Red and Lava Orange. The perfect complement to the world’s most progressive sports car, these custom colours are only available at Abu Dhabi Motors. A further seven will available later this year, including Lava Green, Austin Yellow, Twilight purple and Sunglow Yellow. What’s more, the Abu Dhabi and Al Ain importer will give the customer purchasing the vehicle complete exclusivity of their choice of colour for a full year, adding further prestige to their ownership experience.

To complete the offering, Abu Dhabi Motors has equipped the BMW i8 with AC Schnitzer Carbon Aerodynamic accessories, giving the hybrid vehicle an even more futuristic look. At the front, an extended carbon fiber splitter and side flaps enhance the already sporty appearance of the car. Meanwhile, custom side skirts, carbon fiber rear wing, revised rear aprons and rear wing invite the i8 onto the race track. Last but not least is a new set of AC Schnitzer custom-designed wheels for an even stronger statement.

Arno Husselmann, General Manager of Abu Dhabi Motors, said: “Abu Dhabi is a knowledgeable market where taste and demands are advanced. We understand the passions and expectations of our customers – they want to make a strong statement with their car and stand out from the crowd. We therefore place extra importance on staying ahead of trends and creating new ideas for models, materials and colour options. These exclusive new colours that Abu Dhabi Motors has made available on the BMW i8 are yet another example of this. Made by the very best paint companies in Germany using the very highest quality materials, we have no doubt that these new paints will get our discerning customers’ seal of approval.”

Abu Dhabi Motors:

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars dealer in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi motors has become the most successful BMW Group Importer in the Middle East and now employs over 750 people in twelve facilities in Abu Dhabi and Al Ain, amongst which the BMW showroom and the Rolls-Royce Showroom being the largest in the world.

Abu Dhabi Motors was awarded ‘Global Dealer of the Year’ by Rolls-Royce Motor Cars in 2008, 2012, 2013 and 2015 as well as announced as the top-selling Rolls-Royce Dealer globally for 2008, 2013, 2014 and 2015, and the ‘Best Bespoke Dealer Worldwide’ award for the past 7 years thereby firmly establishing itself as the leading Rolls-Royce Dealer globally, having won 18 Global awards in 13 years the highest ever and only Dealer to have won the prestigious Global Dealer of the year award, four times.

Abu Dhabi Motors has been the top selling BMW Group importer in the Middle East for the past 7 years, as well as the recipient of the ‘Global Excellence in Sales’ Award for “Leadership in Luxury Class”. With five awards, Abu Dhabi Motors is the most successful BMW Group importer in terms of excellence in sales globally. ADM sold 13,650 new BMW’s in 2015 and is the top-selling premium vehicle Importer in the Middle East. ADM also boasts the highest customer satisfaction results in the Middle East, with Aftersales averaging 98% for the whole of 2015, and Sales managing 98.7%.