BFL Group launches its Back-To-School collection


BFL (Brands For Less) Group, one of the world’s leading off-price retailers of fashion and homeware, unveiled its 2021 Back-To-School collection of stylish school gear, character-themed items, accessories and shoes across all stores of Brands For Less, Toys For Less, and Homes For Less.  The collection will be available from the 12th of August till 4th of September.

The school supplies include a variety of high quality back to school items such as school bag packs, clothes, lunch boxes and bags, shoes, assortments of stationaries, water bottles, masks with design loved by kids, and labels, among other items. With diverse options of brands at exclusive and affordable prices, the collection also indulges children’s imagination with Disney and Marvel characters and brands such as Kipling, Lego, Jansport, Puma, Sketchers, Champion, Nautica, Eastpack and much more.

The Back-To-School collection is one of BFL’s manifestation of their commitment to assist in making the learning journey a fun one by offering children range of items with a unique combination of style, comfort, durability, and affordability.

Nathalie Beydoun, Retail Manager, BFL Group said: “I know how important this phase in our young children’s education, and to parents as well. We want to be able to provide children with everything they need at this stage of their lives, and even the simple act of giving them their favourite school supplies will improve their behaviour towards learning. This is why we at BFL Group aim to provide options for school supplies that will help our children to strive more and be more motivated in school.

In addition, BFL Group will also collaborate with Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives from 15th of August till the 4th of September, to aid in paying for school fees of children. Each customer can donate AED 5 or AED 1 in order to educate a child and the proceeds will be given to Dubai Cares. This BFL initiative will not only help the parents coping with financial difficulties, but it is also a step towards the realization of the United Nations Sustainable Development Goal (SDG) 4, ensuring that all children will have access to an inclusive and equitable primary education.