BFL Group partners with Dubai Foundation for Women and Children to support women facing challenges


Brands for Less (BFL) Group has partnered with the Dubai Foundation for Women and Children (DFWAC) this month to encourage and boost the morale of women residing at its shelter. DFWAC has been providing immediate support and protection to women and children who are victims of domestic violence and child abuse.  

BFL Group provided a total of seven boxes of full apparels and shoes, hand-picked and selected carefully for the women in the foundation to cover their needs. It is a gesture of philanthropy, in line with the company’s continuing support to women who play many vital roles in the society. The company has chosen DFWAC to be the beneficiary of the initiative to help women move forward in life with confidence. Knowing that the foundation was established in 2007 in accordance with the international human rights obligations and is currently led by Her Excellency Afra Al Basti as Director General.