PUBG MOBILE and BLACKPINK’s first in-game concert took home the inaugural ‘Best Metaverse Performance’ award at the prestigious MTV Video Music Awards (VMAs), outshining stars such as Justin Bieber and Ariana Grande
Al Riyadh: BLACKPINK has been awarded ‘Best Metaverse Performance’ at the MTV VMAs for their groundbreaking in-game concert series in PUBG MOBILE, ‘The VIRTUAL.’ The spectacular event, which saw 15.7 million views around the world, came out on top against a shortlist of some of six of the biggest stars and games in the world, including Ariana Grande in Fortnite, Charli XCX in Roblox, and Justin Bieber in Wave. ‘Best Metaverse Performance’ is a new category for 2022 at the MTV VMAs, which celebrates the best music videos of the past year.
Running over two weekends in July, the immersive audio-visual experience captivated the world. The in-game concert featured virtual performances of BLACKPINK’s chart-topping hits and the debut of a new special track ‘Ready For Love’. The music video was released as part of the partnership, and has now been watched over 151 million times since its launch.
‘Ready For Love’ transports BLACKPINK member’s avatars into iconic locations from the PUBG MOBILE universe from the island of Erangel, the rainforest of Sanhok, the desert of Miramar, the icy tundra of Vikendi and across a sea of flowers in Livik. Familiar game elements such as airdrops, helmets, planes and bullets embellish the video to further immerse viewers in the PUBG MOBILE world. Fans can now watch the full music video for “Ready For Love” on PUBG MOBILE and BLACKPINK’s official YouTube channels.
ABOUT PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
One of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as scoring the highest-charting album by a female group in over a decade, gracing the cover of Rolling Stone, and becoming the first K-pop girl group ever to perform at Coachella (the largest music festival in the U.S.). Comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons—BLACKPINK began their meteoric rise with their 2016 debut “SQUARE ONE” and further proved their crossover power with “SQUARE UP” (a 2018 release that quickly cracked the Billboard 200).
Soon after signing with Interscope Records through a global partnership with YG Entertainment, the group made their full-length debut with 2020’s immediately iconic THE ALBUM. THE ALBUM shot to #2 on the Billboard 200 and landed three singles on the Billboard Hot 100: “How You Like That” (the iconic single that shattered several YouTube records, including fastest video to cross 150 million views), “Ice Cream” (a collaboration with Selena Gomez that broke the record for highest-charting female K-pop group on the Hot 100), and “Lovesick Girls” (a track that’s sold over 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units). Through the years, BLACKPINK have also garnered a number of major awards (including an MTV Video Music Award for Song of the Summer as well as three E! People’s Choice Awards), collaborated with superstars like Dua Lipa and Lady Gaga, performed on “The Tonight Show,” and starred in BLACKPINK: Light Up the Sky (a 2020 film hailed by the New York Times as an “endearing documentary that emphasizes each member’s individuality”). With over 6.3 billion career Spotify streams to date, BLACKPINK are now set to deliver their wildly anticipated sophomore album BORN PINK (due out September 16). Less than a month after BORN PINK arrives, the group will hit the road for their 2022/2023 world tour, a spectacular kicking off on October 15 in Seoul, South Korea.
The band’s global influence keeps growing, and it is shown with their collaborations with international pop artists. Each of the members have also been active as global ambassadors for renowned luxury brands. And additionally, BLACKPINK’s official YouTube channel recently surpassed more than 77.5 million subscribers, making them the artist with the most subscribers on the platform.