Blueair launches new intuitive air purifiers, combining superior performance with Scandinavian aesthetic

  • High performance, whisper-quiet operation and good looks make the new Blue air purifier the obvious choice for improving indoor air quality at home
  • Combines plug and play simplicity with signature Blueair performance, providing clean air at the touch of a button
  • Built-in sensor monitors indoor air quality and automatically increases purification speed
  • Unparalleled air purification thanks to Blueair’s proprietary HEPASilent™ technology which removes at least 99.97% of airborne particles
  • Minimalist and compact Scandi design, available in two sizes and five different colours inspired by Swedish landscapes, makes the perfect addition to a living room, bedroom or home office

Dubai, United Arab Emirates: Swedish air purification expert Blueair has launched its brand-new air purifier, Blue. This compact and colourful air purifier is the next generation of Blueair’s multi award-winning and affordable Blue Pure range which has been bought and loved by hundreds of thousands of customers globally. Using Blueair’s advanced technologies, Blue delivers even more clean air in a slick and whisper-quiet design.

Featuring a built-in sensor to monitor indoor air quality and adapt accordingly, Blue expertly removes at least 99.97% of airborne particles, including dust, pollen, mold and pet dander, thanks to Blueair’s proprietary HEPASilent™ technology. Combining a sleek, minimalist design with high-performance engineering, the new Blue air purifier is available in two sizes and five different colourways, each inspired by the rugged Swedish landscape.

As a region home to a hot, sandy climate, the average person in the GCC spends a large portion of time indoors in air conditioned spaces, and levels of dust can be high. The threat of unclean indoor air is therefore significant. Blue offers the perfect, energy-efficient solution to help fill your home with clean air, without compromising on style. The range of Blue air purifiers is available to buy now from selected retailers starting from AED 599.


More clean air with less noise and less energy

Thanks to Blueair’s HEPASilent™ technology, Blue removes at least 99.97% of airborne particles as small as 0.1 microns in size such as pet dander and PM2.5 (also known as fine particulate matter) such as dust. The activated carbon sheet in the Bluefilter is also effective for the removal of unpleasant household odours and VOC.

Blueair’s proprietary HEPASilent™ technology combines electrostatic and mechanical filtration to capture even the smallest particles. Blueair’s unique two-step filtration process enables Blueair to have less dense filters without compromising on the filtration effectivity. As a result, Blue can produce more clean air using less pressure and has an incredibly high Clean Air Delivery Rate (CADR) allowing it to completely clean the air in a room every 12 minutes. This combination of filtering technologies means Blueair can filter air extremely quickly whilst still remaining whisper-quiet.

Easy to use one-button control and 360° intake

Simplicity is key to the design of Blue which favours a simple one-touch button over adjustable knobs and unnecessary dials. The new and improved settings are now designed to suit your lifestyle. Press once for Auto mode, twice for Night mode, three times for Everyday mode, and four times for Boost mode, which rapidly cleans the air. Thanks to the brand-new Auto mode feature, Blue‘s smart sensor will monitor real-time air quality conditions and auto-adjust to optimise performance. The levels of particulate matter (PM) are indicated using a colour scale on the air quality indicator which is in line with the World Health Organisation’s recommendations: Blue for Excellent, Orange for Moderate and Red for polluted.

With a large 360° intake you can place the Blue air purifier anywhere in your room without compromising its performance. With a tiny footprint and very low noise levels, Blue is ideal to place in any room up to 17m2 (Blue 3210) or 36m2 (Blue 3410) in size.

Available in two sizes and 5 Swedish landscape inspired colours

Like all Blueair air purifiers, the new Blue is designed in Sweden to ensure the highest quality, safety and sustainability. Five interchangeable pre-filter colour options mean you can change the aesthetic of your air purifier to match your home décor. Inspired by Swedish nature, the new Blueis available in: Arctic trail (dark grey), Winter reed (light grey), Archipelago sand (pink), Aurora light (green) and Night waves (blue). The pre-filters catch larger particles such as dust extending the life of the main filter. Simply vacuum the pre-filter or put it in your washing machine when it needs cleaning.

Speaking about the launch of the new Blue range, Alexander Provins, Director EMEA, Blueair, said: “The events of the last 12 months have placed a spotlight on indoor air quality which can be up to five times more polluted than outdoors – this may come as a surprise to some. With many of us spending more time at home than ever before, attention has turned to how we can create healthy environments that improve our wellbeing. Air purifiers are proven to have a positive impact on everyday lives, from sleep, productivity and exercise to improving symptoms of allergies and respiratory issues.”

Blue 3210

  • Recommended room size: 17 m2 (5 air exchanges per hour according to AHAM). 43 m2 (2 air exchanges per hour) 
  • CADR: Smoke 210 m3/h; Dust 181 m3/h; Pollen 163 m3/h 
  • Suitable for smaller rooms such as bedrooms 
  • Easy One-button control for fan speeds & filter replacement indicator 
  • Foldable 360° filter 
  • Energy efficient (2W – 10W) 
  • Quiet 18 – 48 dB(A) 
  • Easy to use and maintain 
  • Third-party tested by AHAM 
  • Optional fabric pre-filters in five different premium colors: Arctic Trail, Winter Reed, Aurora Light, Night Waves, Archipelago Sands. 

Blue 3410 

  • Recommended room size: 36 m2 (5 air exchanges per hour according to AHAM). 90 m2 (2 air exchanges per hour)
  • CADR: Smoke 425 m3/h; Dust 425 m3/h; Pollen 415 m3/h 
  • Suitable for small to mid-size rooms 
  • Easy One-button control for fan speeds & filter replacement indicator 
  • Foldable 360° filter 
  • Energy efficient (3W – 35W) 
  • Quiet 23 – 53 dB(A)  
  • Third-party tested by AHAM 
  • Filter replacement indicator  
  • Optional fabric pre-filters in five different premium colors: Arctic Trail, Winter Reed, Aurora Light, Night Waves, Archipelago Sands. 

Blueair air purifiers have not been tested against Coronavirus, and Blueair does not claim to capture, remove, or kill SARS-CoV-2.

About Blueair:

Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.