BMW AGMC launches the BMW M Experience at Dubai Autodrome

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BMW AGMC and Dubai Autodrome announce a one-year partnership to provide specially curated BMW M experiences to the public.

Dubai, UAE: AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, has expanded its engagement in local motorsport announcing its one-year partnership with Dubai Autodrome.

The new partnership will see AGMC providing the facility with a total of 10 vehicles comprising of the BMW M2 Competition, the BMW M3 Competition, the BMW M4 Competition, the BMW M5 Competition and the BMW 330i. 

Located conveniently next to AGMC’s Motor City Showroom, Dubai Autodrome is an ideal location for sports car enthusiasts to try out BMW M, BMW’s motorsport range, in a safe and controlled motoring environment.

Equipped with an FIA sanctioned 5.39km circuit, Dubai Autodrome has hosted world-class race car events, including rounds of the FIA GT Championship, European Touring Car Championship F3 Asian Championship, Asian Le Mans and the renowned Hankook 24H Dubai Endurance Race.  

This partnership reinforces BMW’s long-standing involvement in the motorsport community and the legacy of BMW M. Not only are the models praised for their incredible performance on the racetrack dating back to the 1960s, but over time they have evolved into a world-class household name and one of the most sought-after sports cars in the automotive industry.

The BMW M Experience at Dubai Autodrome will provide guests the opportunity to experience the joy of driving the impressive models across a range of driving experiences. The venue will also be home to exclusive events for BMW and MINI club members and brand enthusiasts.

With a focus on safety, guests can also participate in an in-depth three-and-a-half-hour safety driving course. Here, instructors will teach and guide guests to become even better drivers while pushing the BMW M vehicles to their limit in a controlled environment. During the course, guests will practice essential motorsport driving techniques, such as seating position, posture,  accelerating, braking and cornering ,, Upon completion, participants will receive feedback and a certificate.  

Each experience has been specially curated to highlight the power, adrenaline, key features of each vehicle. Guests can also opt to experience the models from the passenger seat. The M5 Competition will be used as the perfect family experience – for the first time in the region the famous Nürburgring Ring Taxi is now at Dubai Autodrome for all to enjoy!  Individuals and families can book their spot and put their bodies through g-forces that only a roller-coaster can compete with. For larger groups looking for the ultimate driving thrill, BMW M Experiences will also cater to corporate and incentive groups and can be used as a teambuilding activity, making this a very unique MICE offering. 

Ayhan Olcer, CEO of AGMC, says, “We are thrilled to announce this fruitful partnership with Dubai Autodrome. The BMW M philosophy underpins a perfect blend of outstanding driving dynamics, agility and precision, suitable for the racetrack and everyday use. With a strong motorsport heritage, BMW AGMC is an ideal vehicle partner for Dubai Autodrome, attracting automotive enthusiasts from the UAE and around the world.”

“Additionally, partnering with one of the region’s most renowned motorsports facilities will bring tremendous value to both parties in multiple areas. Perfectly situated across from our new Motor City showroom, we can now ensure both our loyal customers and everyday car users are able to fully experience everything BMW and MINI have to offer.” 

Motorsport remains an integral part of BMW AGMC’s DNA and this partnership continues to underline its contribution to the UAE’s ever-growing motorsport community. Deliberately positioning itself as the home of UAE national motorsport, Dubai Autodrome, continues to develop and promote UAE motor racing at a national level, thus AGMC is proud to partner with Dubai Autodrome to support this overall goal together. 

Faisal Sahlawi GM of Dubai Autdrome added, “Dubai Autodrome proudly welcomes BMW AGMC both as our new neighbour in Motor City and as our partner on track.  This collaboration introduces an exciting new range of BMW experiences for our guests to enjoy, further enhancing Dubai Autodrome as one of Dubai’s top entertainment venues.” 

The BMW M Power Experience at Dubai Autodrome was designed to show off the power and adrenaline that BMW M Vehicles embody. Perfect for anyone looking for an adrenaline rush and to fully experience BMW’s most sought-after vehicles at the region’s first fully-integrated motorsports facility, it is sure to leave guests with a smile on their face and a host of  Instagrammable memories. 

To book your driving experience with BMW AGMC at Dubai Autodrome, please call 04-806 2240 or visit dubaiautodrome.ae/experiences.

ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates

For over 44 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates.  Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East. 

Currently, AGMC has 26 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four MINI Showrooms, two Rolls-Royce Motor Cars showrooms for new and Provenance cars, as well as the world’s first Rolls-Royce Boutique. In addition they have three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme and one BMW Motorrad showroom. Service facilities include two body shops, six workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility.  In 2016, AGMC were recognised as the highest selling dealership globally for Rolls-Royce.

AGMC is passionately committed to the communities it serves and demonstrates this with supporting activities and events which are helping nurture the potential of the region. For example, it has recently announced a three-year partnership with Art Dubai, and it is also a key supporter of the BMW Contemporary series – a local initiative exclusive for the Middle East, which aims to strengthen intercultural dialogue by providing artists platforms to share their work and stories. In addition, AGMC has a long-standing relationship with Dubai Police, through which the innovative BMW ConnectedDrive features are used with the aim of helping improve safety on the roads.

In 2017 AGMC welcomed its iPerformance models – a fleet of plug-in hybrid electric vehicles. With lower fuel consumption and Co2 emissions thanks to their high-performance electric motors, the new fleet of green, low-emission hybrid cars from AGMC is helping to carve a new path in the region’s approach to sustainably-led transport.  Last year also saw AGMC become the proud provider of Emirates Airlines’ vehicle fleet, providing BMW 520i Tourings to all of the airline’s Business Class passengers. 

About Dubai Autodrome:

Completed in 2004, the Dubai Autodrome was the UAE’s first fully-integrated multipurpose motorsport and entertainment facility. At the heart of the Union Properties MotorCity development, it includes an FIA-sanctioned 5.39km circuit with six different configurations, a race school, indoor and outdoor karting tracks, the Grandstand Retail Plaza, the Motorsport Business Park, and a paddock hospitality zone overlooking the track.