- Collaboration with AWS focusing on cloud-based infrastructure for BMW’s vehicle data processing and provision
- BMW Group retains full and exclusive control of data
- Digital innovations will reach customers even faster in future
- Scalable cloud technologies safeguard the long-term availability of digital products and services
Munich. The BMW Group and AWS (Amazon Web Services) have announced a strategic collaboration that will see the companies develop innovative cloud technologies together with the aim of harnessing the data potential of future vehicle generations to maximum effect. The two companies are also cooperating to develop commercial off-the-shelf cloud solutions for securely managing vehicle data. The collaboration marks a continuation in the two companies’ work together in the area of connected vehicles, which started in 2015. As in all previous collaborations, the BMW Group retains full and exclusive control of data and complies with the data protection regulations applicable in the respective markets.
BMW’s connected fleet currently numbers some 20 million vehicles in over 50 countries including the Middle East. Currently, the connected fleet of BMW Group vehicles already sends around ten billion enquiries to the backend – as the IT infrastructure in the cloud for operating and managing the connected vehicle functions is known – every day. Vehicle data and the way it is interlinked with the cloud form the basis for customer functions such as the My BMW App, driver assistance functions, charging-optimised route guidance, over-the-air updates and hazard detection out on the road. Vehicle data is essential for the company too, as it is used for dedicated purposes, including improving and enhancing customer functions, quality management and after-sales processes.
Data protection is a top priority.
In order to keep pace with the rapidly growing number of connected vehicles, the BMW Group set up a central access point for internal users of vehicle-generated data in 2017. In doing so, the BMW Group took steps to ensure that customer data is protected and securely processed in accordance with data privacy requirements by means of established processes – across all the markets in which the company operates. In this latest collaboration, the BMW Group will again retain exclusive control of data. AWS provides cloud infrastructure and services without access to or insight into data generated by the BMW Group’s connected vehicle fleet.
Nicolai Krämer, Vice President Vehicle Connectivity Platforms: “We already have around 20 million extensively connected vehicles on the road today. When the ‘Neue Klasse’ is launched, our offboard cloud platform, powered by AWS, will process roughly triple the volume of vehicle data compared to the current generation of BMW models. Together with AWS, we will continue to create innovative solutions, allowing us to develop new, data-driven functions and make them available to customers faster.”
Creating innovative, digital experiences.
In the future, a self-service portal will enable BMW Group developers working on data-driven improvement of customer functions, for example, to obtain the necessary data on demand with just a few clicks. Through the use of AWS services and with reliable infrastructure in place, the portal will operate efficiently and smoothly, allowing the BMW Group, allowing the BMW Group engineers and data experts to focus entirely on data content and quality. In addition, data is also made available to third parties — subject to customer consent — for possible applications
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.