Company to launch more stores in 2021 as part of an expansion strategy to increase customer base
The BFL Group has launched a new Brands For Less store at Al Ain Mall in Kuwaitat Area, Al Ain, spreading over an area of 652 sqm. The store is located on the ground floor of the mall, near the main entrance.
The new store, which follows the same off-price business model, will feature items including clothing, homeware, sportswear and toys, among others. Additionally, it is set to feature a dedicated section for Tchibo, a German brand which offers premium clothing, household items, electronics, and electrical appliances, known for product durability and exceptional designs at competitive prices.
The launch of a new store is in line with the BFL Group’s aggressive expansion strategy for this year which aims to increase the reach and customer base of its flagship concept “Brands for Less” as well as the other sub-brands under its umbrella.
Commenting on the expansion, Toufic Kreidieh, Chief Executive Officer of BFL Group, said: “We are excited to introduce the first “Brands For Less” store in Al Ain. We launched this store after experiencing a high demand from our loyal customer base. Moreover, our vision is to make “Brands For Less” more rooted in the regional market by launching new stores during the course of this year. It is worth mentioning that although 2020 was tough on many businesses, the year marked growth of our presence in the UAE and GCC, with new stores coming soon in Kuwait and Oman. We are also in talks to launch new stores in three different locations.”