The month-long ‘Pinktober’ campaign aims to create awareness among people and to identify undiagnosed cases among high-risk category
Abu Dhabi: In a bid to create awareness about breast cancer and identify undiagnosed cases, VPS Healthcare, one of the UAE’s largest healthcare groups, will organize a massive mammogram screening campaign across the emirate of Abu Dhabi this month. The mammogram screening will be offered as a complimentary service to all.
The clinicians of VPS Healthcare will travel in a mammogram truck across the emirates of Abu Dhabi as part of the ‘Pinktober’ campaign. The healthcare group has already tied up with several corporates and government entities, including Adnoc, Etihad Airways, Abu Dhabi police, Abu Dhabi Municipality, First Abu Dhabi Bank, and others.
Women over 40 years or those belonging to the high-risk groups, can undergo mammogram screening. For those below the age of 40, the clinical staff will perform a physical examination and educate them on examining the breast oneself.
Prof. Humaid Al Shamsi, Director of Medical Oncology at VPS Healthcare, said: “In the previous year, public mammogram screening opportunities were less due to the stringent COVID-19 protocol in place. Some patients had to delay their visit to the doctor, while others avoided screening over COVID-19 fears. So, this time, by relaunching the screening campaign, we at VPS Healthcare and Burjeel hospitals aim to reach out to all eligible populations and create awareness about the disease. We are thankful to the Department of Health and Ministry of Health for extending their support to make this campaign possible.”
In the 30-day campaign, VPS Healthcare has arranged screenings in 15 locations in Abu Dhabi. The campaign will strictly adhere to COVID-19 protocols.
In addition, the healthcare group will distribute complimentary mammogram screening coupons to those who could not avail screenings at these locations. They may avail a free mammogram screening at any of the VPS Healthcare’s Burjeel Hospitals in Abu Dhabi. The reports of the mammogram screening will be processed at VPS hospitals and sent to all.
Dr. Ibrahim Husni Mohd Abugheida, Head of Radiation Oncology at Burjeel Medical City, said: “We aim to create awareness among the public. Breast cancer is one of the highly prevalent cancers among women in the UAE. Most people are unaware of the symptoms or ignore them. So, through our campaign, we look forward to educating people. All should be aware of the signs and symptoms of breast cancer. It is also important to note that breast cancer can affect males as well. Being a responsible healthcare provider, we are duty-bound to serve the people and act for their benefit.”
VPS Healthcare has been conducting massive breast cancer awareness for years. This year, the doctors at VPS Healthcare will also be attending various webinars and meetings to spread the word about breast cancer. To create awareness about the breast cancer the group will continue screening campaign in the coming months also by taking the mammogram truck to other Emirates.