Bridgestone Develops Custom-Engineered Potenza Sport Tyres for the Ferrari Roma

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  • Bridgestone is selected as a tyre partner for the Ferrari Roma.
  • Produced in Bridgestone’s high technology, highly specialised tyre manufacturing plant in Rome, custom-developed Bridgestone Potenza Sport tyres enhance driving dynamics, while also providing excellent comfort and wet-weather performance.
  • Bridgestone and Ferrari worked closely together to create and fine-tune the ideal all-round performance tyre for the Ferrari Roma.

Bridgestone has been chosen by Ferrari as a tyre supplier for the Italian manufacturer’s latest GT car, the Ferrari Roma. With 620bhp and rear-wheel drive, Ferrari needed a tyre that suited the Roma’s performance in both the dry and wet. A collaboration with Bridgestone has seen the ground-breaking Bridgestone Potenza Sport evolved to match the Ferrari Roma’s unique requirements.

Developed to deliver high-end performance

The Bridgestone Potenza Sport, which delivers best-in-class performance in the dry alongside outstanding wet weather grip, was custom-developed by Bridgestone to optimise lateral and longitudinal grip and wet and hydroplaning performance.

In order to achieve such challenging targets, Bridgestone developed a dedicated top tread compound and rear tyre pattern geometry-void distribution to retain the outstanding wet weather performance of the Bridgestone Potenza Sport, while retaining the tyre’s dry handling capabilities.

Dedicated development ensured that Bridgestone Potenza Sport provides the dynamic performance characteristics required. This included tuning the tread pattern design on the rear tyres for optimal wet-weather performance.

‘A fantastic case study for collaboration’

Bridgestone’s custom-engineered Potenza Sport is now available on the Ferrari Roma in 245/35ZR20 91Y and 285/35ZR20 (100Y) sizes. The tyre was developed and produced at Bridgestone’s EMIA Technology and Innovation Centre in Rome, Italy. The Rome plant is dedicated to the production of high technology, highly specialised tyres, enabling direct connection between the development team and production. The factory typically manufactures Bridgestone EMIA’s prototype tyres, but the Ferrari Roma project has seen it produce for the first time OE tyres that will be directly fitted on the Roma as it takes to the roads.

Commenting on the announcement, Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, explains: “Working with Ferrari on the Roma has been a fantastic case study for collaboration. We’ve worked together over a long, purposeful process to custom engineer an incredibly capable tyre, in the form of the Bridgestone Potenza Sport, to meet the Roma’s high performance demands. We’re proud of the result, with the bespoke Bridgestone Potenza Sport offering performance and handling attributes that maximise the Ferrari Roma’s capabilities.”

About Bridgestone in Europe, Russia, Middle East, India, and Africa:
Bridgestone in Europe, Russia, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions, backed by innovative technologies, improving the way people around the world move, live, work and play.