Bridgestone, a global leader in sustainable mobility and advanced solutions, recently unveiled its latest off-road tyre, the Dueler A/T 697, at the Off Road Zone 4X4 shop. The Off-Road Zone 4X4 community organised a desert driving event to test out the new off-roading tyre.
During the event, Bridgestone engaged with off-road communities and end users – showcasing its off-road products and emphasizing the importance of tyre safety, especially for off-roading. The tire manufacturer appreciated the support provided by the Off-Road Zone 4X4 community, who facilitated the event, and Dial-a-Tire, Bridgestone’s safety partner, who supplied mobile vans for safety inspections before the driving experience. The Bridgestone E8 Commitment, which acts as the management axis, is in line with this project’s goal of gaining the trust of the future generations.
Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “In addition to creating top-notch goods and creative solutions, Bridgestone has been dedicated to enhancing road safety through driver education programmes and community awareness campaigns. During the event, the focus was on promoting important projects, sharing best practices, and addressing challenges faced by our current strategic efforts. Bridgestone is committed to providing excellent tyres for every application and a range of sustainable solutions that use cutting-edge tyre technology to save costs and increase safety.”
Bridgestone aims to cement its position as a significant participant in the global mobility ecosystem by demonstrating its dedication to safety and comfort through the establishment of advanced technological standards, the provision of top-notch products, and the promotion of road safety awareness both locally and internationally.