For the first time in the Middle East, the Beautiful Game Football Experience is here to take people through an awesome journey and adventure of the world’s most beloved sport. The Beautiful Game Exhibition brings an incredible experience to football lovers in Dubai and the GCC for the next 4 months. It will celebrate the story of the game, the legends and heroes that have inspired generations. 

The event for Dubai is developed, designed, and curated by International Touring Exhibitions (ITE), in cooperation with Universal Exhibition Group (UEG) as tour producers along with Lenzo, the exclusive regional promoter. The event, which will take place at Riverland, Dubai Parks and Resorts features unique items from collectors and museums from around the world, showcasing authentic objects of modern football as well as historic items dating back more than 100 years. 

It will be a celebration of the global phenomenon, football – an international culture that involves billions of people from around the world. Whether the person plays, cheers from the tribunes, or follows it from the edge of his sofa; the adventure of football goes beyond the game itself.

The exhibition is a unique platform bringing the audience stories and legends from all corners of the game and the world. The experiences will vary for adults and children with a depth of expertise and an eye for the unique elements that no person can find in any other touring exhibition.

“We will take the audience through the experience of football not focusing on one team or nation; but it will be an emphasis to show people the game of football from a unifying perspective, taking them through the history of football, diving into the legacy of players, clubs, leagues and championships in addition to touching on everything that defines and have made football what it is today” says Mr. Tareq Al Mashini, The Managing Director at Lenzo, exclusive regional promoter of The Beautiful Game.

The Beautiful Game Exhibition presents more than 100 authentic objects including jerseys and football boots worn in matches by players such as Diego Maradona, Pelé, Cristiano Ronaldo, Messi, Ronaldinho and many more. It will narrate the stories of some of the greatest leagues and championships of football and present original trophies on display for the audience to get as close to these symbols of victory as the players who won them.

The Beautiful Game: legends of football is a journey through the sport of football, which undoubtedly can be called the biggest sporting phenomenon on the planet.