Canon, an Offical Provider of Expo 2020, Launches Special Series of Frontiers of Innovation Events

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Dubai, United Arab Emirates: Canon , an Official Provider of Expo 2020 Dubai and the first company ever to be the single provider of imaging and printing for a World Expo, has launched a special series of its monthly online Frontiers of Innovation broadcasts to celebrate the partnership.

Canon Middle East launched the Frontiers of Innovation series five years ago, bringing together industry experts to discuss technological innovations and evolving trends, and look for actionable solutions to pressing challenges. It provides a valuable platform to enable thought leaders to share their ideas, insights and experiences and serves to raise awareness of the Canon brand and its technology, and to drive innovation.

The Frontiers of Innovation @Expo 2020 events will be hosted jointly on Canon’s EMEA LinkedIn page . They will focus on topics that are relevant to audiences in the UAE and the wider Middle East and Africa. While mostly business-oriented, some of the broadcasts will be equally relevant to the general public, especially those interested in travel, photography and filmmaking.

Mai Youssef, Corporate Communications and Marketing Services Director, Canon Middle East and Canon Central and North Africa, commented: “Featuring some of the best minds in the region from a range of sectors discussing key issues of our time, Frontiers of Innovation is an important aspect of Canon’s external communications. The subjects discussed reflect our commitment to the environment, empowering talent, innovation and the future. This joint initiative with Expo 2020 is part of our ongoing commitment to drive innovation and generate solutions to support businesses in various sectors across the Middle East and Africa.”

Dina Storey, Director – Sustainability Operations, Sustainability-Real Estate from Dubai Expo 2020 commented: “Our joint venture with Canon Middle East will create an important platform to discuss key issues that are cropping up in the photography and filmography world. With a large focus on sustainability and innovation – two things that are extremely important to us at Dubai Expo 2020 – we’re able to create a better future for young artists and encourage more people to join this inspiring community.”

The series will kickstart this September 2021, with a session which will focus on the print industry in the run up to International Print Day, reflecting on how the industry has changed in recent years – especially in the light of the pandemic – and how it is evolving to meet future needs. Future monthly sessions will consider issues including:

  • Steps towards a more sustainable future
  • The information security battle
  • What the next decade holds for the tourism sector
  • How to empower future filmmakers, photojournalists and content creators
  • Creating workplaces that support good mental health
  • Empowering women

World Expos are festivals of culture, technology, innovation, design and human brilliance that usually take place once every five years in a major international city. Hosted by Dubai, UAE, Expo 2020, which was originally supposed to take place in October 2020 but was delayed due to the pandemic, will be the first World Expo to take place in the Middle East, Africa and South Asia region. Expo 2020’s theme is ‘Connecting Minds, Creating the Future’, recognising the importance of collaboration and partnership for growth.

“Like Expo 2020, Canon is dedicated to inspiring a more sustainable future,” added Mai Youssef. “Our three pillars, Future of People, Future of Planet and Future of Possibility, tie in with the Expo sub-themes, Opportunity, Mobility and Sustainability. We’re delighted to be collaborating on this special series of broadcasts and hope it will enable us to reach and inspire even more people.”


About Canon:
Canon Europe is the EMEA strategic headquarters of Canon Inc., a global provider of imaging technologies and services. Canon Europe has operations in roughly 120 countries, with approximately 13,300 employees and contributes to around a quarter of Canon’s global revenues annually. Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80 plus year history and has commitments to invest in the right areas and capture growth opportunities, from cameras to commercial printers, and business consultancy to healthcare technologies. Canon’s corporate philosophy is Kyosei  – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon is constantly redefining the world of imaging for the greater good. Through its technology and spirit of innovation, it pushes the bounds of what is possible – helping to see our world in ways we never have before.

About Dubai Expo 2020:
From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

  • With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
  • Expo 2020 will be the biggest cultural gathering in the world, presenting a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever
  • Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
  • For six months, Expo 2020 will be a must-visit family destination, with thousands of events, amazing exploratory experiences, and free entry for children up to age 18
  • Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts
  • Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South 
  • Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors

How to cover Expo 2020 Dubai in person at event time or report on the event remotely
To attend Expo 2020 or cover Expo 2020 remotely using content and assets generated by Expo, you must be accredited.

To kick off your journey with Expo 2020, please ensure that you:

  1. Register to access our Media Information System, Tawassul

Tawassul is regularly updated, providing the latest content assets, including press releases, photographs, audio and video, the electronic media kit, and information on broadcast and photography operations. It also provides you with important information and updates on facilities and services such as media accreditation, visa information for international accredited media, and permits. Access to other media-related systems (Media Asset Management System and Media Bookings System), which will be launched in Q2 2021, will only be permitted to accredited media (see below). Information about these systems can be found on Tawassul.

  1. Once registered, submit an Expo 2020 Media Accreditation expression of interest.

Within this expression of interest, please appoint an Accreditation Liaison Officer (ALO) from within your organisation who will act as the single point of contact with Expo 2020 for media accreditation. Following this, approved media organisations will be provided login details and instructions for the accreditation system to enable them to submit applications.

About World Expos:
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.