This crucial partnership is in line with Canon’s vision of expanding its distribution network in Africa to meet the rapidly evolving demands of a growing market
DUBAI, United Arab Emirates — Canon Central and North Africa (CCNA) today announced its business partnership with Redington as a new authorized distributor in Kenya. This crucial partnership is in line with Canon’s vision of expanding its distribution network in Africa to meet the rapidly evolving demands of a growing market. Redington’s robust distribution network provides a solid framework for Canon to establish a more customer-centric approach and enhance coverage, thus facilitating wider accessibility of company’s B2B portfolio of printers, copiers, scanners large format printers and solution to diverse sectors across Kenya. This collaboration will further strengthen the reach of Canon’s printing ecosystem’s resilience and robustness, thereby contributing to its overall growth and development.
“In our organization, we place a high value on cultivating strong partnerships, and our collaboration with Redington, represents a significant milestone in our efforts to further expand our reach for the wide range of printing & copying offerings and fulfil the printing and scanning technology requirements across Kenya to match global standards. Canon is also dedicated to improving the understanding & value of its products and solutions among all partners through continued training & business development activities. By partnering with Redington, we have furthered our in-country stocking & distribution presence in Kenya to create a more sustainable footprint, said Eiji Ota, B2B BU Director, Canon Central and North Africa.
Established in 1993, Redington evolved from one brand, one product, and one market into a multi-billion-dollar distributor, serving 38 emerging markets and over 290 international brands. Redington provides end-to-end supply chain solutions for all categories of information technology, telecommunication, digital, and lifestyle products. It aims to offer a robust technology-powered platform that enables a seamless flow of services. Redington is one of the biggest distributors in Kenya and has an impressive database of 2nd tier partners, including print shops that provide printing services to customers.
Closer to Customer – Collaborate to Win
In this partnership, Canon is offering to the channel partners, advanced large-format printers, including the TM, TX, and TZ series, that can cover all customer’s demand from reproducing sharp text and precise lines to vivid and precise colour by 5 to 12 colour ink system. The Canon B2B product portfolio also encompasses the entire range of entry to high end, B&W & Colour copiers, equipped with document security and Uniflow solutions that enable users to print from any device, anywhere. Furthermore, this partnership provides channel partners a wide range of Canon scanner products, including back log scanning and digitization solutions such as Scan2X and therefore, which streamline scanning and storage workflow by automatically applying appropriate settings, recognizing key data, and transferring it to the correct location. This advanced technology simplifies scanning and digitization for customers.
“We are pleased to announce Redington’s strategic distribution partnership with Canon in Kenya, a collaboration that combines the strength of Canon’s cutting-edge imaging solutions with Redington’s robust capabilities to bring latest tech to markets. This synergistic collaboration will help transform the way Kenyans document and celebrate their world, paving the way for a wealth of creative opportunities and exceptional customer journeys says, Jeetendra Berry, President – IT Volume Distribution, Middle East, and Africa.
With an increased distribution network, Canon will be able to fortify its connection with Kenyan industries and equip the country and the remote workforce with the right tools, which will multiply business competitiveness and growth across Kenya.
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
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