Middle East and North Africa: Canon Middle East, world leader in imaging solutions, today launched a new innovative lens: the EF-S 35mm f/2.8 Macro IS STM. Designed to capture stunning Macro and close-up photography, the EF-S 35mm f/2.8 Macro IS STM features Canon’s unique built-in Macro Lite technology and is the first lens of its kind in the EF-S range.
Forming part of Canon’s extensive EF range of lenses and compatible with all APS-C DSLR cameras*, the EF-S 35mm f/2.8 Macro IS STM facilitates photographers with the capability to capture delicate details and get closer to their subject. It illuminates small objects and close-up detail, whilst minimising the shadows it casts onto subjects with a tapered edge design. Combined with an Image Stabilizer with Hybrid IS, the lens is designed to counteract unwanted shake and blur to enhance macro shots.
This powerful macro lens, with life-size 1:1 magnification, has the ability to beautifully capture subjects as close as 30mm from the front of the lens. This close working distance and magnification level means it is ideal for revealing the tiny and intricate details of subjects such as jewellery, food or crafts.
Ideal for users seeking to produce distinctive, stand out imagery for their Instagram feed or to produce a portfolio of stunning product imagery for a small business, the EF-S 35mm f/2.8 Macro IS STM gives users the power to see a new world of detail.
Featuring an Optical Image Stabilizer with Hybrid IS, the lens gives photographers the freedom to shoot handheld allowing for new, closer perspectives uncovering detail finer than the human eye can see. The sophisticated Hybrid IS compensates for angular and linear movement with built-in technology in the lens; especially useful for macro shooting that is prone to exaggerated camera shake often causing unwanted blur.
The built-in Macro Lite ensures flexible lighting options and ease for users by allowing photographers to alternate between two lights located on each side of the lens, or both at the same time. At the press of a button the strength of the lighting can be adjusted to amplify the intricate details of the subject so users can creatively add shadows with depth and texture whilst emphasising the colour and details.
For movie-makers, the quiet focusing of the STM focus motor is advantageous for capturing movies without distracting noise, whilst its smooth shifts in focus create cinematic effects.
Designed for impactful macro photography, the EF-S 35mm f/2.8 Macro IS STM is a versatile, compact and lightweight lens. It has the capability to be used for a range of applications such as portrait, street and general everyday photography by all budding photographers wanting to tell their story.
About Canon Middle East:
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei – ‘To live and work together for the common good’.
