- The Reno8 series comes equipped with MariSilicon X for the first time, which provides powerful computing power for graphics
- With its unprecedented, dedicated image processing power, MariSilicon X brings a next-level portrait video experience to the latest Reno8 Pro 5G
- As the company’s R&D into imaging technology pushes forward, OPPO will continue to bring even more professional portrait photography and videography features in the New Year
DUBAI, UAE: Say farewell to 2022 and ring in the New Year with OPPO’s self-developed imaging NPU, MariSilicon X found in the Reno8 Series, allowing users to capture the most breathtaking memorable moments with loved ones with ease and simplicity.
Since the Reno series was first introduced in 2019, OPPO has continued to evolve its camera technologies to meet growing demand in smartphone imaging capabilities. From 10x hybrid optical zoom, FDF portrait video technology, IMX709 RGBW sensor, self-developed AI-enhanced algorithms, to OPPO’s first self-developed imaging NPU – MariSilicon X.
MariSilicon X is the first self-developed imaging NPU built by OPPO, which took thousands of people over three years to complete. It is the most advanced 6nm imaging NPU on the market, with 3.6 billion transistors integrated into a single chip. It delivers 18 trillion operations per second (18TOPS), and offers an incredible 11.6 TOPS per watt power efficiency.
The dedicated imaging NPU delivers both the immense computing power and the low power consumption that is needed for advanced image processing performance on mobile devices. What’s more, MariSilicon X can be upgraded through continuous software-level tuning and optimizations, making it possible to further extend the upper limits of computational videography on smartphones in the near future. Such dedicated computational power is the key to bringing the Portrait Expert experience on the Reno8 Pro 5G to an entirely new level, offering even more possibilities for Reno users to look forward to.
Empowered by MariSilicon X, users can enjoy the possible portrait camera experience in even the most challenging situations on the Reno8 Pro 5G, whether that be low light or backlit conditions. With 4K Ultra Night Video, users can capture ultra-clear portrait videos at night, while 4K Ultra HDR Video optimizes portrait videos taken in the presence of strong backlight. Both features can significantly improve image quality and colour expression in pictures, avoiding over-exposure in bright areas while retaining the maximum amount of detail in dark areas. Ultimately, the Reno8 Pro 5G is capable of producing crisp, pure, detailed, and colourful videos even at night, making it the ultimate companion this New Year’s Eve.
Packed with incredible camera features, the OPPO Reno8 5G elevates the Reno Series to a new level of portrait performance ensuring users capture unforgettable memories, whether watching spectacular fireworks illuminate the night sky or joyful portraits from a vacation away from home with loved ones. As the ‘Portrait Expert’, the Reno series is the culmination of our mission to bring you the right camera and the best imaging features needed to capture the beauty of New Year celebrations exactly how you envision it, powered by MariSilicon X.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tuni
Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.