Careem and OSN Announce Strategic Partnership to Deliver Enhanced Value for Customers across MENA

  • Move marks the teaming up of two regional leaders with strong roots in the UAE
  • Discounted rates for OSN and Careem customers

DUBAI, UAE: Careem, the leading ride-hailing service in the Middle East, has announced a strategic partnership with OSN, the region’s leading entertainment network, to deliver enhanced value for customers of both companies across the MENA region.

The partnership continues the efforts of Careem, the biggest mover of people in the MENASA (Middle East, North Africa and South Asia) region, to build meaningful relationships with like-minded businesses based in its operating region to add current and future value to its customers.

“We are looking forward to this strategic partnership with OSN,” said Mudassir Sheikha, Co-founder and CEO at Careem. “As companies that are leaders in their respective fields, OSN and Careem share similar values in terms of how we approach our business and cater to our customers as we both provide services that are based on a deep understanding of what people want. We consider OSN as a valued addition to our growing list of strategic partners in the region and we look forward to working closely with them to offer more rewarding experiences for our customers.”

Martin Stewart, CEO of OSN, said: “We are focused on creating continuous value for our subscribers through our exclusive content and through partnerships. This is a win-win value proposition for customers of both OSN and Careem. Our new pricing and packaging has been an industry game changer making world-class entertainment even more affordable to a wider cross-section of the public. With the convenience of choosing additional packs that are relevant to their entertainment preferences, newly registered Careem users can enjoy the best of content effortlessly and on the go.”

With the new partnership, OSN subscribers who newly register with Careem will receive a 15 per cent discount on their first five rides, while Careem customers who are first-time subscribers to OSN will receive 10 per cent discount on its Entertainment GetStartedTM Pack and one additional pack that offers them access to a wide range of entertainment options, as per their preference and choice. Further, Careem customers will also be able to enjoy a full in ride video entertainment experience with the soon to be relaunched Go Online TV. Catching up on the latest TV shows, Kids programmes, sports and for longer journeys even movies.

OSN is also working with Careem to offer its subscribers the opportunity to pay their bill through Careem Pay when it becomes available later this year, and a proposed corporate partnership that envisions special offers for Careem and OSN employees when using each other’s services is currently under review.

OSN offers its extensive world of premium content in convenient, easy-to-navigate packs that put customers in charge of their entertainment experience. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, OSN opens doors to all the best content available at great value. At just AED 79 per month, GetStartedTM offers access to 32 channels including movies, kids content, news and Arabic programming.

A local company established in 2012, Careem now operates in more than 50 cities across 12 countries and hosts over 6 million users and 180,000 Captains in the Middle East, North Africa and South Asia region.

About Careem:

Careem is the region’s leading ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app, on the web and through a call center. Careem is a pioneer in the region’s ‘sharing economy’ – its mission is to make people’s lives simpler and create millions of jobs. Established in July 2012, Careem operates in more than 50 cities across 12 countries in the broader Middle East, including North Africa, Turkey and Pakistan. Careem is currently the only unicorn company in the region.

About OSN:

OSN is the region’s leading entertainment network with the rights to broadcast into 24 countries across the MENA. The company is owned and operated by Panther Media Group, registered in the Dubai International Financial Centre (DIFC) and has two shareholders, KIPCO and the Mawarid Group Limited.

OSN has a history of providing exceptional value for customers with its focus on exclusive and in-demand content, and innovative digital platforms for anywhere, anytime access.

With over 150 channels, OSN’s strength is its unbeatable range of exclusive programming led by its long-term partnerships with studio majors including Disney, HBO, NBC Universal, Fox, Paramount, MGM, Sony, DreamWorks and Warner Brothers.

65 HD channels mean OSN is the home for premium and nowhere-else content in Arabic, English, Filipino and South Asian languages. OSN broadcasts the latest content at the same minute as in the US, including popular series, blockbuster movies, and the best sports events. In addition, OSN also provides entertainment content for devices such as laptops, tablets and mobile phones via its OSN Play and Go online TV service, offering movies, series and sports on the go.

OSN has been at the forefront of digital technology innovation in the Middle East introducing the first Digital Video Recorder HD, OSN Play, an online TV platform, an internet-enabled satellite receiver and recorder and OSN on Demand, the region’s first VOD service.

OSN also expanded its language services when it acquired Pehla Media & Entertainment, offering around forty channels in a variety of South Asian languages in the MENA region, with content such as Bollywood movies and cricket, including the ICC Cricket World Cup.

OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content and unbeatable value.