cashew teams up with Sharaf DG to offer customers ‘buy now pay later’ option on purchases


Sharaf DG customers will now be able to break down their purchases into smaller instalments

Dubai, UAE: cashew, a ‘buy now pay later’ platform who partners with mashreq bank, has announced they will begin working with Sharaf DG, a leading electronics and technology retailer in the region. In pursuit of a dynamic fintech ecosystem, this new partnership will allow Sharaf DG customers to avail a broad spectrum of cashew BNPL options that will allow them to break down their purchases into smaller instalments for a stress-free buying experience.  

In her comments, Ibtissam Ouassif, co-founder of cashew, said: “We are excited about this new partnership with Sharaf DG as it underpins our unyielding commitment to empowering our customers and giving retailers an opportunity to enhance customer experience and sales. Moreover, this agreement will boost merchants’ commercial efforts, empower customers through seamless access to innovative financing options, and drive financial inclusion by making payments more transparent and efficient and transactions more secure.”

Sharaf DG is one of the largest electronics retailer with 22 stores in the UAE. The rollout of cashew’s partnership with Sharaf DG will begin in stores, and in time, continue onto the retailer’s e-commerce site as well.  The introduction of an offline BNPL journey will make cashew one of the first providers in region to offer this. Alongside this, the customization on cashew’s standard package will support Sharaf DG in renewing software subscriptions, hence providing a software that the retailer did not previously have access to. 

Mr Nilesh Khalko, CEO of Sharaf DG, says “Customer Experience has been our core focus and now with the addition of a buy now pay later service from cashew we are enhancing customer convenience further.  

Customers can benefit from the service in the store and very soon on our online platform too. Post pandemic there has been a steady growth in electronics and retailers need to assist the consumers with the right products and flexible payment options. cashew will be available across all our 22 stores and we are excited as we move one step forward with a complete digitized experience.”

cashew is a buy-now-pay-later platform developed to support merchants and service providers give consumers greater purchasing power with flexible, reliable and easy payment solution.