This year UAE is celebrating its 49th national day and is on the threshold of celebrating 50 years of coming together as a nation next year. The idea of a nation was inspired by a vision of the late ruler Shaikh Zayed. This vision has been driven forward by the subsequent rulers of the Emirates under the theme “Spirt of the Nation” that highlights the bond connecting all Emiratis to peacefully co-exist, celebrate their unique heritage and shape the nation’s future.
This year we reignite the vision of individuals, families, organizations, and a nation. Especially after the tough, challenging times the world has been through in 2020.
My Nation. My vision is a unique campaign on the occasion of 49th UAE National Day initiated by Century Financial in partnership with Khaleej Times
The campaign will invite UAE nationals & residents to share their vision for their family, community, nation, world, or the universe. The participants are required to visit http://www.mnmv.ae and share their respective vision statements.
“My Vision Wall” on the microsite will enlist the creative visions shared by everyone that will be viewed by the people of the nation, who will also be encouraged to vote for the posted visions. The most voted 49 vision entries will be invited to plant a tree with their name tags in it at ICBA, Dubai UAE (symbolizing “Seeds of the Union”). Additionally, the top 3 out of 49 visions will stand a chance to win Gold coins too.
The initiate is a harbinger of fueling unique and powerful visions that will set the path for a better future for all. The initiative subtly also drives a greener environment by offering to plant 49 trees in the winners’ name.
The initiative will be on till 25 Dec, 20.
The initiative campaign and the microsite will be actively promoted over a period of 1 month across platforms:
- Social media
- Print ads
- Digital campaigns