Media & Entertainment industry veteran Ceslie Armstrong, has joined Cheeze, Inc. as Vice President of Content and Executive Producer. Armstrong will head up the Cheeze Content Studio, Originals division and all things content-related for the company globally.
Cheeze, the soon-to-be launched app will allow people to mint their photos into what are called Non-Fungible Tokens (NFTs), giving users the ability to trade and sell them on the blockchain. With a wide target demographic of photographers, collectors and consumers, the concept has been bolstered by the recent boom in the NFT space. With Armstrong’s invaluable knowledge within the media and entertainment industry, Cheeze is set to be the number one platform globally for photographers selling digital assets.
In her new role at Cheeze, Inc. she will continue to create premium IP with renown editorial and fine art photographers; artists, studios; and brands, each with compelling stories to tell. The stories will then be minted onto the blockchain as NFTs and distributed via the Cheeze app, marketplace, and full ecosystem.
As an award-winning writer; journalist, showrunner; and media & entertainment executive, she has created, packaged, and produced content across all mediums for major networks, digital platforms, publishers, major venues, and studios featuring celebrities, experts, world leaders, authors, artists, and icons. Armstrong is a music industry expert producing and packaging performances and albums with labels and artists including Los Lonely Boys, Matisyahu, John Cale, Alejandro Escovedo and many more. She has created content with renowned photographers including Lynn Goldsmith, Henry Diltz, Francesco Scavullo, Billy Name, Patrick McMullan, Jack Guy, Jerry Avenaim, Mick Rock and many more.
Armstrong’s credits as talent, expert, producer, and writer including major networks and national publications. She has held the post of editor-in-chief, senior editorial positions, and contributed to titles including Grace Woman, Marie Claire, Glamour, Mode, InStyle, Cosmopolitan, and more. She has been featured and quoted in hundreds of publications including the New York Times, Los Angeles Times, Chicago Tribune, Financial Times, WWD, Forbes, Fortune, & Entrepreneur. She has appeared as guest, host, and correspondent on Good Morning America, CBS Early Show, The View, Extra, E!, Access Hollywood, Food Network, Entertainment Tonight, MSNBC, Fox News, CNN, and many more.
“I’m honored to be joining the world-class team at Cheeze where the focus is photography and the compelling stories behind them. Finally, photographers can easily showcase their work, mint them to the blockchain and be recognized for their talent.” Said Ceslie Armstrong, VP of Content and Executive Producer of Cheeze, Inc.
“When we started to build the Cheeze NFT product we knew that just showcasing photos would not be enough. Our goal is to bring photos to life and tell the story behind the image. Ceslie joins us as VP of Content and will be heading up our brand-new Originals team. Her wealth of knowledge and expertise in the industry puts us ahead of the rest. We are already working on some amazing projects and Ceslie has instantly become a huge part of the team. It’s an honour to have her join our start-up and I am excited to show the world the magic we are creating together” Said Simon Hudson, CEO of Cheeze, Inc.