Chewable Supplement Brand Launches in UAE

Sebastien Vanderlinden, CEO at Yumi

UK Chewable vitamin brand, Yumi, is launching its products in the UAE after securing distribution deals with Marina Pharmacy in Dubai and 24/7 health product delivery service 800 Pharmacy.

Formed in 2017, Yumi is now a multi-million-pound business having seen huge success in the UK where it has several major retail deals.

Following significant demand from distributors in Dubai, Yumi made the UAE a key part of its international expansion plans, registering the business in the country at the beginning of the year.

Yumi’s chewable supplements will be available to buy in-store from several branches of Marina Pharmacy and online via 800 Pharmacy, Instashop and Deliveroo.

Yumi has also launched its UAE website where Emiratis can purchase its range of products including its Lean & Detox, Immunity Support, Sunshine, Hair, Skin & Nails, Gut Health and All-Day Energy chewable gummies.

Sebastien Vanderlinden, CEO at Yumi, said: “The UAE is an emerging market with a health-conscious population where we want to establish Yumi as a well-known brand. It was always our aim to launch in the UAE, but after conversations with numerous distributors in Dubai, we decided to accelerate our plans due to growing demand.

“Back in 2017, we recognised a gap in the market for chewable vitamins and set up Yumi to help change the narrative around taking supplements. We’ve had great success in the UK since then and we’re looking forward to replicating our winning formula in the UAE.”