Cicero & Bernay wins PRCA award for Best Use of Reporting and Measurement for Programmatic PR campaign


Dubai, United Arab Emirates: Cicero & Bernay Public Relations (C&B), a leading, independent, UAE-based PR firm, and part of the Publinet Group, has received the Best Use of Reporting and Measurement in a programmatic PR campaign award for one of the agency’s long-standing clients, Arabian Automobiles Nissan. The award was presented to the team during PRCA Digital Awards 2020.

C&B and Arabian Automobiles (AAC) worked together on a campaign based on programmatic dynamics that helped the agency identify the principal target market for leads, which in turn helped AAC Nissan identify a consumer base for the All-New Nissan Sunny. 

Tariq Al Sharabi, managing director of C&B, said: “We consistently utilise industry-leading tools and technologies to deliver to our clients optimal results that surpass determined estimates and bring them closer to their target audience than ever before. The digital world is continuously evolving, and we are proud to be at the forefront of novel innovations in the service of AAC Nissan. We are also tremendously pleased with this accolade as it validates the efforts of our team as well as the forward-thinking, new-age approach that they employed in collaboration with AAC Nissan.”  

Salah Yamout, COO of Arabian Automobiles, said: “At AAC and along with our partners we always want to push the envelope. The means through which we reach our consumers have continuously changed, and C&B spared no effort in helping us bolster Nissan Sunny’s market presence and raising awareness of it through the digital landscape. We are proud of the resulting campaign and are honored PRCA’s recognition that further strengthens the standing and legacy of Nissan in the UAE.”

For the campaign, 90-second videos in English and Arabic were produced that reached over 800 UAE websites, thanks to segment classification and programming through C&B’s data-management platform and the support of AAC, resulting in over 83,000 views, averaging 48 per cent above target. The campaign brought upon a sharp increase in total leads and sales in June, tripling the generated leads to 388 and resulting in a 60 per cent increase in car sales over May. The rise continued through to July, leading to double sales against the previous month.

Arabian Automobiles has always remained at the forefront of utilizing technology and innovation to enhance consumer offerings which was evident through the campaign. This award underlines C&B’s aptitude towards successful campaigns at a time when the market was witnessing one of the most difficult environments. The award reinstates C&B’s position as an innovative and future-ready communication agency that is equipped with necessary traditional and inventive tools to deliver the best communication campaigns in the most demanding situations, with tangible and effective results.

About Cicero & Bernay:

Cicero & Bernay Public Relations (C&B) is an award-winning, fully integrated communication agency. It delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands through its expert multilingual team. Established in 2005 and headquartered in Dubai, 

C&B has a network of offices in 29 countries covering the MENA region as well as the Indian subcontinent, the USA, Russian and Europe, with an innate knowledge of local business in each of these locations.  

Our ethos is to let the facts do the talking, from making a measurable impact on our clients’ businesses through research and insights to developing innovative ideas and result-oriented campaigns that deliver long-term, positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret, and Leverage.

About Arabian Automobiles Company:

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50 years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50 years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for ten years in a row. 

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault 
  • 6 pre-owned car showrooms
  • Central Logistics Centre at Dubai Industrial City
  • Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
  • 60 minute Express Service 
  • 9 spare parts outlets
  • Arabian Automobiles is ISO 9001, ISO 14001 and OHSAS 18001 certified.