Coca-Cola Arena to welcome back fans with the return of live events under new procedures


Dubai: Coca-Cola Arena, Dubai’s home of live entertainment, will see live events return to the venue once again from November 20th, 2020 with new social distancing and hygiene procedures in place to ensure the safety of visiting fans. 

Having opened in June 2019 with artists such as Russell Peters and Maroon 5 performing to sell-out audiences, Coca-Cola Arena is now set to welcome back fans for the first time since February as OJ Lifestyle presents their Dark Knights Edition 1.0 event. 

“We are very pleased to be able to provide live entertainment to the community of Dubai again, and we are excited to welcome the OJ Lifestyle team to Coca-Cola Arena on November 20th,” Guy Ngata, CEO of Coca-Cola Arena said.

“There has been a tremendous amount of work implemented across many sectors in Dubai to get to this point, and we are pleased to now open our doors again with the safety of our guests of the utmost importance.”

Coca-Cola Arena’s new protocols and procedures have been developed in collaboration with Dubai Municipality, UAE’s Ministry of Health and Prevention (MoHAP), Department of Tourism & Commerce Marketing (DTCM) and international safety guidelines as well as the Arena’s management company, ASM Global. 

At the heart of Coca-Cola Arena’s return to welcoming back fans is VenueShield. 

VenueShield is an environmental hygiene protocol that has been implemented across all of ASM Global’s venues around the world and will see a comprehensive, best-in-class program deployed at Coca-Cola Arena providing the very highest levels of cleanliness and safety using advanced hygienic safeguards.

“It’s critical that we assure people they are attending a safe environment allowing fans and artists to enjoy an amazing live experience, which we are confident will be the case,” Ngata continued. 

“Our VenueShield protocol is there to instill confidence in our guests as we all become accustomed to a new way of experiencing live events for the time being.”

Coca-Cola Arena also asks fans to remember Dubai Government’s important message of “we are all responsible” and to not attend a live event if feeling unwell. 

“It is important that fans are vigilant of their own surroundings and responsible in relation to their own well-being and that of others, in line with the consistent messaging communicated by the government of Dubai over the past months,” Ngata added. 

Coca-Cola Arena has implemented a multi-layered approach to safeguarding fans attending live events.

Key highlights of Coca-Cola Arena’s VenueShield protocol:

  • Enhanced cleaning procedures.
  • Social distancing in place across queuing, seating and concourse areas.
  • Disinfectant fogging machines used across the Arena.
  • Thermal cameras installed across all Arena entrances.
  • Visitors with a temperature over 37.2c will not be permitted entry.
  • Hand sanitizer dispenses are installed around the Arena. 

Coca-Cola Arena’s next event is the OJ Lifestyle presented Dark Knights Edition 1.0, taking place on Friday November 20th with tickets on sale now.

About Coca-Cola Arena:

Opened in June 2019, Coca-Cola Arena has revolutionised the live entertainment industry in the UAE and throughout the Middle East. Capable of hosting live shows 365 days a year, the fully air-conditioned, 17,000-capacity arena establishes Dubai as a major destination on the global events circuit. Coca-Cola Arena’s unique automated seating design means it can be adapted to international and local events of all sizes, from international touring artists, sporting tournaments, e-gaming, comedy and live theatre and musical performances, to conferences, gala dinners, AGMs and weddings. Located in the heart of City Walk, Dubai’s lifestyle destination, Coca-Cola Arena is a 15-minute drive from Dubai International Airport and a 5-minute walk from the closest Dubai Metro Station. The region’s largest multipurpose indoor arena, Coca-Cola Arena is managed by ASM Global, the world’s leading venue management and services company. 

About Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. 

About City Walk:

City Walk, the design-inspired open-air lifestyle destination, spans more than 10 million square feet and is a family-friendly hub that seamlessly combines living, shopping, entertainment, hospitality, and wellness options within one integrated space. City Walk offers visitors a unique sense of community and comfort. Whether it is to live, meet, socialise or shop, dine and spend quality time with loved ones in a serene and sophisticated ambience, City Walk has emerged as the preferred lifestyle choice for residents and tourists. Designed to evolve as a city within a city that is easily accessible and offers a multitude of residences, retail and leisure choices at one location, in the city of Dubai, City Walk is nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street.

About ASM Global:

ASM Global is the world’s leading venue management and services company.  The company was formed by the merger of AEG Facilities and SMG, global leaders in venue and event strategy and management.  The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

From its Asia Pacific headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes convention & exhibition centres in Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch (opening 2020), Kuala Lumpur, Muscat and Shenzhen (opening in 2020); Suncorp Stadium in Brisbane, Kai Tak Sports Park in Hong Kong (opening 2023) and interests in major stadia in Sydney, Parramatta and Perth; and entertainment arenas and performance theatres in Brisbane (4), Cairns, Darwin, Newcastle, Perth, Sydney (4), Bangkok (Em Live Theatre and Bangkok Arena both opening in 2023), Dubai, Hong Kong and Kuala Lumpur.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world delivers locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders.