Dubai, United Arab Emirates – Collagen as a supplement in the beauty and wellness industry is nothing new. In fact, whilst it is normal for a popular category to show a slowdown of growth, collagen is defying that expectation. Collagen sales show strong growth – an increase of 56% in 2021 to $241 million in the mainstream U.S. supplements market, and in 2022, a further growth of 28% to $309 million. Worldwide, collagen supplement sales is expected to surpass 10 billion USD in 2023.is expected to surpass 10 billion USD in 2023.
Rosena DK, founded by an Estonian mother and daughter duo, is exhibiting at Gulfood, as part of the Taste Estonia delegation – dedicated to showcasing new products and innovations from one the world’s cleanest countries.
Making this popular supplement into a tasty edible contributes to collagen’s success in its key markets—skincare and haircare—which remain relatively unshakable.
Making food supplements not just tastier, but integrating them into a person’s lifestyle and making them more convenient to use is driving the growth of “nutraceutical” product segment, of which now collagen supplements are also entering.
With the brand Eternal Youth, Rosena DK listened to the desires of their customers and created a truly awesome Beauty Bites and Collagen Bites product range.
Eternal Youth is – fun, cool, awesome, full of flavors, and good for you! It fits your lifestyle. And what’s most important – our bitesize collagens always taste awesome, we make sure of that! Eternal Youth Beauty Bites and Collagen Bites offer a variation of flavors and a variation of compositions. This means there is something for everyone. The products combine VERISOL and FORTIGEL collagen peptides – high quality and effective, with different active ingredients alongside the collagen like glucosamine and vitamins. The benefits of these fun collagen bites are more than skin-deep. The fact that collagen supports joint and bone health, and related areas like sports nutrition means collagen still has a lot of untapped potential in new markets, hence the introduction of the brand into the UAE.
About Taste Estonia:
Taste Estonia, the Food and Beverage sector platform brand of Enterprise Estonia, supports the Estonian manufacturers to export their products in global markets, through relevant export-related programs, presence in industry events around the world and targeted marketing initiatives. The quality of Estonian food relies on the clean resources available in the country and has been rated as on of the cleanest in the world by the Food and Agriculture Organisation of the United Nations.
