Complete Your Back-to-school Checklist with


Dubai, United Arab Emirates: Get the kids excited for their first day back to school with a refresh of their essentials and gear for a new year of learning. Apparel Group’s fashion and lifestyle e-commerce platform has launched its “Back-to-School” campaign with every school essential in one online shop.

Find a huge collection of school supplies like bags, shoes, stationery, sportswear, accessories and more now on Moreover, the campaign will highlight special curations like black, white and sports shoes, character-inspired and generic bags, themed stationery and so much more. Shoppers can also find Back-to-School collections from popular brands like Skechers, Simba, Adidas, Nike, Beverly Hills Polo Club, Herschel, Tommy Hilfiger, Puma and many more.

Special curations for students heading back to university and people getting back to work after a summer holiday will also be available on Shoppers can explore the newest clothing, shoes, bags and more for a fresh look while heading back to their usual routine. provides loyal shoppers with rewards through the Club Apparel program, and creates a hassle-free omni-retail experience for customers in the UAE, Kuwait, Bahrain, Qatar, Oman, and Saudi Arabia. Enabled by real-time integration with over 1900+ Apparel Group retail stores, shoppers can simply browse the app or website, select their items, place their order and enjoy delivery at their doorstep. Shopping on the platform also guarantees a 100-day returns window and a Click & Collect option.

About Apparel Group LLC 
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1900+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.