The value fashion and homeware brand has concluded its raffle draw that entitles 200 lucky winners a ticket each to the upcoming debut of a premier racing in the Kingdom of Saudi Arabia. REDTAG’s raffle started last month, accompanied by the launch of its eye-catching Winter 2021 collections.
Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, concluded its latest lucky draw on 17th November, giving 200 winners a unique opportunity to witness the KSA debut of a leading motorsport in the world. The upcoming racing event, due to be held in Jeddah, has created much excitement among passionate motorsport fans in the Kingdom. Homegrown brand REDTAG introduced the special offer on 20th October as it launched its much-anticipated Winter 2021 seasonal collections.
REDTAG will also be gifting the F1 Experiences Hero package, which gives beneficiaries VIP event access from 2nd to 5th of December. Ticket winners have a unique opportunity to meet-and-greet famous drivers Lewis Hamilton, Max Verstappen, and Valtteri Bottas. The VIP experience includes access to podium, pitlane and paddock club, a trophy photo opportunity, a guided tour and, most importantly, entry to post-race concerts of acclaimed musicians Justin Bieber, David Guetta, Jason Derulo, and DJ Tiesto.
“The upcoming speed, thrill and entertainment event in Jeddah represents the Kingdom’s growing stature in the world of sports. So, as a brand aligned with national and regional interests, REDTAG wanted to give its shoppers in the KSA an opportunity to witness their nation make history. We are proud to give this once-in-a-lifetime opportunity to 200 winners,” said Shehbaz Shaikh, Chief Retail Officer at REDTAG.
The Jeddah event lucky draw is the latest in the long list of customer-centric campaigns and initiatives that REDTAG has championed in recent years. Besides this special raffle, REDTAG also has year-round deals, with the most recent being a Half-Back offer on every purchase of SAR 300 or more.
“Value fashion is much more than competitive pricing; it is about continually enhancing customer experience, making shopping more convenient, and delighting shoppers at every turn. This evolving idea of “value” encouraged us to offer tickets and vouchers to customers, launch our ambitious #WearASmile campaign, and expand our presence to over 200 outlets in the Middle East,” added Shehbaz Shaikh.
A testament to Shehbaz’s words are the existing, hyper-convenience services like the ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. These first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — that boasts over 15 million members, have strengthened REDTAG’s claim as the leading value fashion and homeware brand in the region.
REDTAG’s superior value is most recently epitomized by its Winter 2021 collection, which features gorgeous warm jackets, retro-inspired knitwear, and soft bedding and rugs, among endless other all-season fashion and homeware products.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.