Customer service excellency and innovation at the heart of new Nissan Arabian Automobiles service center in Deira


The renovated Deira service center caters to customers needs and comforts

Dubai: Progressing on its promise of service excellence, Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, is announcing the opening of its renovated Nissan Service Center in Deira. The center was inaugurated in the presence of global and regional Nissan executives including Leon Dorssers, Senior Vice President , Marketing and Sales of Africa, Middle East, India, Europe & Oceania (AMIEO) region; Stephane Lamari, Region Vice President, Aftersales for AMIEO; Joni Paiva, Divisional Vice President of Marketing and Sales Operations for AMIO ; Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East; in addition to senior AWR and Arabian Automobiles executives including Michel Ayat, CEO of AWR Automotive and Salah Yamout, COO of Arabian Automobiles.

Customers will have an exceptional experience from the moment they arrive and check-in via tablets that will also inform them of the upcoming process and service they will be receiving. While navigating through the service process via the digital screens, customers can also use the car configurator option to learn about the models. 

Michel Ayat, CEO of AWR Automotive, said: “We believe the excellence of customer experience through seamless omnichannel services, has always been part of our ongoing customer centricity journey at AAC. We continuously listen to our customers and evolve the environment we work in to ensure they are serviced at the absolute best at all times.”

“Our emphasis on people’s happiness is inspired by the wise guidance of our leadership who aims to deliver on people’s needs and empower their collective progress towards creating a supportive innovative ecosystem. Implementing the global Nissan Retail Concept, the renovated Nissan Service Center in Deira hosts an enhanced facility design, quality service process and an advanced digital environment, representing the culmination of years of experience. We look forward to continuously offer our customers a world class service.”

Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East, said: “For over 50 years, Arabian Automobiles Company have proudly offered our customers the highest level of service in Dubai and the Northern Emirates. Serving as a testament and through the implementation of the Nissan Retail Concept at this newly renovated facility, we aim to enhance customer experiences and offer our valued customers a holistic, seamless, and memorable experience.”

The service center, features a beautifully designed cafeteria and a kid-friendly play area that contribute to the pleasant environment ensuring all customers feel welcomed. Also available are integrated workstations for customers to utilise while their vehicles are being serviced. Additionally, there is a library stand catering to avid readers as well as, ablution rooms for men and women.

Salah Yamout, COO of Arabian Automobiles, said: “Providing our customers an ultimate experience that caters to their needs and comforts will always be our utmost priority. We consistently seek to facilitate and personalize the customer journey across all our centers’ touchpoints to ensure their requirements are addressed in an interactive, engaging and personalized ambiance. We encourage our customers to visit the renovated Nissan Service Center in Deira to enjoy a digitalized and optimized facility with an “open kitchen” concept as they restfully watch their vehicles’ smooth service process.”

The renovated service center has evolved with state-of-the-art equipment, workshop layout changes, in addition to major enhancements in every process. Customers can observe the two-man technician concept during the 60-minute express service and witness how IT automation has remarkably helped in reducing the turn-around time. .

The center offers upgraded customer services in line with Nissan’s globally consistent brand experience. The center houses 90 mechanical working bays, 11 washing bays, 298 parking bays, and eight 60-minute express service bays. The Deira center serves an average of 5,500 monthly repair orders, 2,000 of which as express services.

Customers can visit the new service center in Deira, operating Monday – Thursday and Saturday 7 a.m. – 8 p.m., and Friday 7 a.m.  – 5 p.m.

About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50 years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, Infiniti and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for ten years in a row. 

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • New vehicle sales showrooms: 9 Nissan, 4 Infiniti and 2 Renault 
  • 5 pre-owned car showrooms
  • Central Logistics Center at Dubai Industrial City
  • Service centers: 10 Nissan, 4 Infiniti, and 3 Renault
  • 60-minute Express Service 
  • 9 spare parts outlets
  • Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified