Digital Campfires for the Arab Youth: Akhbar al Aan launches ‘3eesh al Aan Cafe’


Dubai, UAE:

The region’s only independent news platform dedicated to the youth, Akhbar al Aan has expanded its offering with the launch of 3eesh al Aan Cafe comprising timely discussion threads where users share experiences and seek solutions to personal problems and challenges. 

This step is in line with the vision of Akhbar Al Aan, aimed at spreading hope story by story and listening to the youth in real time while shaping the news agenda with a fresh youth-anchored perspective every day.

Through the new platform, Akhbar Al Aan strives to meet the needs of its audience, spread diversification, inclusiveness, and innovation through its content while working towards fulfilling the growing needs of social media users across the Arab region, considering the accelerated changes in the digital world.

Akhbar al Aan is also working towards making ‘3eesh Al Aan Café’ the leading Arabic debate platform while using it as a tool to monitor the issues, aspirations, and priorities of Arab youth, and develop content that addresses the concerns of youth and is more relevant to the trends in today’s world.

Solange El Rassi, head of Public Relations and Corporate Communication at Al Aan TV, said: “We are delighted to present “3eesh al Aan Café” platform which is inspired by our tagline ‘The Story Belongs to Everyone’. The new platform is the latest addition to a series of Akhbar al Aan initiatives and projects aimed at listening to and being influenced by Arab youth. ‘3eesh al Aan Café’ provides an innovative platform that highlights issues of Arab youth and offers them a safe, fully moderated interactive space to express their views and share their thoughts and suggestions through a new concept that echoes our evolving world in an innovative and realistic manner.”

El Rassi further asserted that Akhbar Al Aan looks confidently on the role of ‘3eesh al Aan Café’ as the first youth-anchored Arab discussion forum, and as an innovative tool to support communication, meaningful interaction, and exchange of experiences among the Arab youth as the primary audience.  ‘3eesh al Aan Café’ platform is designed to the highest standards of confidentiality and protection of personal information in users’ accounts, ensuring a safe experience for users and preventing trolling behaviour that is common to social media platforms,” she said.

El Rassi added that the platform will soon see the development of some additional and unique features, as work is under way to design a rewards system by assessing interaction to encourage the audiences, to share their issues and explore new opportunities that would provide broad prospects for the future.

‘3eesh al Aan Café’ – which provides a variety of discussion spaces, allowing questions, topics, and issues to be presented – mainly targets college students between the ages of 18 and 24. The platform provides a stage to ask questions, share experiences, express views, and discuss ideas in an easy and fast manner according to the latest digital technologies, and a tool to develop participants’ knowledge. The new platform also offers a safe and clean space to raise and discuss young people’s issues, thus contributing to bridging the gap created by the lack of opportunities for them to express their views and raise their voice.

Akhbar al Aan is experiencing high view rates and followers throughout the Arab world, thanks to the diversity of its content to meet the needs of its young audience, as well as involving the youth in deciding its daily news agenda with the ultimate purpose of spreading hope and optimism among tomorrow’s decision makers.

El Rassi concluded: “We have a beautiful Arabic saying ‘Ask the experienced rather than the expert.’ In this day and age, where could the youth find experienced people to seek solutions to their most important problems? That’s function and benefit of 3eesh al Aan Cafe in a nutshell.”

About Akhbar Al Aan:

Akhbar al Aan’s message is “We are driven to spread hope and optimism throughout the Arab world, story by story.” Founded in 2006, Akhbar Al Aan is headquartered in Dubai and broadcasts the news via satellite and the internet. It defines itself as the first independent, pan-Arab, multi-channel digital news publisher for young adults. The unique mobile-first, long-form story-telling format is designed to reach and engage young adults. With informative and enjoyable stories, Akhbar al Aan puts viewers on the frontlines to raise their awareness and understanding of what’s going on. Because the world changes very quickly. Akhbar al Aan’s motto and guiding principle is “The story belongs to everyone.”