Digital Sense of the UAE; Gayane Grigoryan reflects on the importance of the mobile friendly PR strategy at PR Summit Armenia


Abu Dhabi: Gayane Grigoryan, Head of Marketing and Communications Department at Iris Media, took part at the 4th Annual PR Summit in Yerevan, Armenia, May 19-21. PR Summit Armenia is a major PR Event in the South Caucasus region.

As a delegate from the UAE, she reflected on the digital landscape and current digital PR trends popular in the country.

Gayane Grigoryan stated, “The UAE is leading international charts with highest mobile internet penetration, 76.8%; around 68% of the population are active mobile social media users. These statistics indicate the value and importance of using mobile as a . It means PR and marketing professionals need to have mobile at the top of their minds when planning and executing any PR strategy. They need to create approaches and types of content that are mobile user friendly.”

“The key is to utilise cost effective mobile PR and marketing channels in order to get the messages in front of the target audience within the desired budget. “, added Grigoryan.

PR Summit Armenia is a platform for PR and communications professionals to explore best practices and trends of Public Relations worldwide. Held for already 4th time, PR Summit Armenia hosts leading international and local experts to share their experiences and expertise. This year’s international guest speakers are coming from the U.A.E, the U.S.A., Germany, Poland, Lebanon and Russia.

About Iris Media:

Iris Media Press Services is the latest and fastest growing provision of press services in the print, media, television companies and institutions in Abu Dhabi and in the UAE, with efforts to get their message across to decision makers and the public and interested parties, regionally and internationally.

It includes a team of specialized journalists and editors who have been working in Abu Dhabi for more than three decades and have developed creative thought within the media in order to reach the recipient in the best possible ways.

Due to the experience within the working team, in dealing with local, regional and international media in (newspapers, magazines, agencies and television stations), the team is capable of determining news quality, interest to editors and reporters, which ensures a wide media coverage to all news clients.

The headquarters of the company is in the capital of UAE, Abu Dhabi. It also has a network of representatives and correspondents in Dubai, Sharjah, Qatar, Saudi Arabia, Bahrain, Kuwait, Oman, Egypt, Iraq, Tunisia, Morocco, Britain, Germany, Russia, South Korea, Pakistan and Kazakhstan.