Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA
Cairo, Egypt: The first DCB Index developed by Evina and Telecoming is released today; Bahrain, Egypt, and Qatar are the most attractive markets for DCB, leading the index; The innovative tool measures the maturity of this mobile payment method in 18 countries; The development of the DCB Index is one of the commitments established in the alliance signed earlier this year by both companies.
Analysts from Evina, experts in DCB protection, and Telecoming, experts in DCB implementation, have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.
Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool  uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.
As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.
According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.
Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.
According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.
South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.
According to Roberto Monge, COO of Telecoming, “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market “, says Monge.
David Lotfi, Founder & CEO of Evina, states, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”
Telecoming is an international company deploying a complete suite of technologies for digital services monetization. IIt seamlessly integrates revenue generation tools based on User Acquisition, User Engagement, and Business Optimization in a scalable, flexible, and secure platform. Leader on the economics of digital content since 2008, Telecoming currently operates in 27 countries. The London Stock Exchange has acknowledged the firm as one of the most inspiring European organizations. Moreover, it’s among Europe’s fastest-growing companies, according to Morningstar’s Inc. 5,000 ranking.
Evina offers the most advanced cybersecurity for mobile payments. Evina’s anti-fraud technology was created by a group of engineers and monetization specialists for MNOs, merchants and payment gateways to fend off fraud and conquer new markets. Evina’s anti-fraud solutions secure over +16 million transactions each day, decrease complaint rates, maximize the number of legitimate transactions, and increase revenues. Evina received the Golden award for Best Financial Clearing Solution in 2021 from Juniper Awards and Best DCB Anti-Fraud Solution in 2020 and 2021 at the Global Carrier Billing Summit.