UAE: Discovery Science, home for the thought provocateur and the only global network dedicated entirely to the wonders of science, is proud to announce its return for the third year to support World Science Day 2016, an annual UNESCO initiative held on 10th November to raise awareness of the benefits of science worldwide.
This year, Discovery Science presents a thought-provoking campaign: IMAGINE THE FUTURE, a concept which encourages audiences to think about the world of science and technology in thirty years’ time and how both industries will play a pivotal role in human development.
To celebrate World Science Day and this futuristic theme, a 360/VR parachute jump will air exclusively on the Your Discovery Science Facebook page and website. In partnership with the Army Parachute Association, the freefalling jump will keep viewers on the edge-of-their-seats as they watch two skydivers land on a giant Discovery Science logo. Viewers can immerse in the science behind the jump through the on screen biometric monitoring of the skydivers by the Adidas MiCoach Elite Team System. Special behind- the-scenes footage will also be available on the website and a 2D version will air on the linear channel.
Discovery Science is creating a short documentary around the campaign concept IMAGINE THE FUTURE set to air on YouTube. They have partnered with British Inventor Colin Furze; Chief Strategy Officer of football based YouTube channel Copa90 James Kirkham; and Gamer Mark Turpin from Yogscast to showcase how technology and innovation will impact their work in the future. Viewers will be encouraged to share their feedback to this predictive post with the hashtags #ImagineTheFuture and #WorldScienceDay.
Mark Turpin, CEO and Content Producer Yogscast commented: “I think gaming has a bright future ahead of it as technology improves, gaming can find itself in a place it was never in before. The coolest thing about VR is it shows off gaming better than a TV screen can so you can really immerse yourself in the experience.”
On World Science Day, Thursday 10th November, viewers will be able to watch a selection of futuristic programmes together with a special premiere of Jupiter Close Encounter.
About World Science Day:
World Science Day (for Peace and Development) is annually held on 10th November to raise awareness of the benefits of science worldwide. Following the World Conference on Science in 2001, UNESCO established the World Science Day through a proclamation at a general conference. The day was first celebrated in 2002 and has been held annually on 10th November since then.
About Discovery Networks CEEMEA:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across all screens through digital-first programming from Discovery VR, Seeker and SourceFed Studios, as well as over-the-top and TV Everywhere offerings including Eurosport Player, Dplay, Discovery K!ds Play and Discovery GO. In Central and Eastern Europe, the Middle East and Africa, 20 Discovery brands reach 552 million cumulative subscribers in 109 countries and territories with programming customized in 21 languages.
About Discovery Science:
Discovery Science is the only global network dedicated to the wonders of science. It is home for the thought provocateur, the individual who is unafraid to ask the killer questions of “how” and “why not.” The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Discovery Science looks for innovation in mysterious new worlds as well as in its own backyard, celebrating science as part of our everyday lives. The channel was launched in 1996 in the USA and is now available in 76 million US households as well as 69 million international households.