Shoppers Stand a Chance to Win Gold Prizes in Dubai Jewellery Group’s Diwali Promotion
Better Prices, Certified Purity and Exclusive Offers Make Dubai the Gold Destination for Diwali
Dubai, UAE: As families across the UAE and beyond prepare to celebrate the Festival of Lights, the Dubai Jewellery Group (DJG) today launched the Diwali Gold Rush, a city-wide jewellery promotion that gives residents and visitors even more reason to buy their festive gold in Dubai. Running from 24 October to 12 November 2026 across 180 participating outlets, the campaign brings together the value, trust and choice that have made Dubai the City of Gold, with a chance to win a share of 1 kilo of gold.
Under the Diwali Gold Rush, customers who spend Dhs 1,500 or more on jewellery at any participating outlet can scan the campaign QR code to enter the raffle, earning one raffle entry for every Dhs 1,500 spent, with 1 kilo of gold up for grabs across two draws. Shoppers who purchase before Dhanteras will double their chances of winning. The prizes include:
- Dhanteras Draw: Five winners will each take home 100 grams of gold, open to purchases made from 24 October to 6 November 2026
- Grand Draw: One winner will take home half a kilo of gold, open to all purchases made from 24 October to 12 November 2026, with the draw taking place on 12 November 2026
Gold sits at the heart of Diwali, from Dhanteras purchases made for prosperity to jewellery gifted to loved ones. For generations, Indian families, including the large community that calls the UAE home, have trusted Dubai for that purchase. Gold in Dubai carries a significant price advantage over many markets, including India, where import duties and taxes add to the final cost. Every piece is backed by stringent quality standards, with purity hallmarking regulated by Dubai government authorities, giving shoppers complete confidence in what they buy. Competitive making charges and an unmatched choice of designs add further value.
That value travels home too. Under India’s revised 2026 rules, eligible travellers, including non-resident Indians (NRIs) and Indian residents returning after more than a year abroad, can carry up to 40 grams of gold jewellery for women and 20 grams for men duty-free, making Dubai a smart choice for anyone planning their Diwali gold before heading home for the festivities.
Alongside the gold raffle, shoppers can enjoy a range of special offers at participating outlets, including:
- 25% to 50% Off Making Charges
Shoppers can save between 25% and 50% on making charges across selected gold jewellery. - Up to 50% Off on Select Diamond & Polki Jewellery
Festive diamond and polki designs at up to half the price on selected collections. - Free Gift with Purchase
Every purchase at participating outlets comes with a complimentary gift. Terms and conditions apply. - Zero Deduction on Old Gold Exchange
Shoppers can exchange their old gold for new designs with zero deduction at participating outlets.
“Diwali is one of the most important gold-buying occasions of the year, and Dubai has always been where families come to make that purchase with confidence,” said Mr. Tawhid Abdullah, Chairman of DJG. “With gold prices here up to 13% lower than in India, Dubai is a highly price-competitive jewellery destination, supported by competitive making charges, tax refunds for tourists, an extensive variety of designs and strong quality standards. There is no better place to buy jewellery and celebrate the season. The Diwali Gold Rush adds one more reason, giving every shopper the chance to take home gold as a reward.”
“Diwali is a time of celebration, prosperity and the joy of gifting,” said Ms. Laila Suhail, Chairperson of the Marketing Committee, Dubai Jewellery Group. “Dubai Jewellery Group is proud to bring the jewellery fraternity together to offer consumers exceptional value, attractive deals and an unparalleled choice of designs this festive season. With Dubai’s competitive gold pricing, trusted quality standards and diverse jewellery collections, we invite shoppers to make Dubai their preferred destination for Diwali jewellery shopping.”
Jewellery remains one of the strongest drivers of Dubai’s festive retail season, contributing significantly to footfall and spending across the city. Through the Diwali Gold Rush, DJG continues to strengthen Dubai’s standing as the world’s most trusted destination for gold and jewellery.
About Dubai Jewellery Group:
The Dubai Jewellery Group (DJG) is a leading organization dedicated to advancing the interests of the jewellery industry in Dubai and the wider UAE. Established in 1996, DJG serves as a vital platform for networking, collaboration, and advocacy among jewellery manufacturers, retailers, and wholesalers. With a mission to position Dubai as a global hub for luxury jewellery, the group actively promotes best practices, compliance, and innovation within the sector. Through various initiatives, including training programmes and participation in international trade shows, the group fosters a thriving environment for craftsmanship and business development. Committed to enhancing the jewellery landscape, DJG plays a crucial role in shaping the future of this dynamic industry.
