New partnership to enable brands to reach up to 20 million visitors annually
Jeddah: Doha Festival City, set to celebrate the best in leisure, retail and hospitality when it opens its doors in February 2017, has appointed ELAN Media as its exclusive media partner as part of a multi-year deal. ELAN Media will provide best-in-class turnkey solutions to the Mall, which will enable brands to reach up to 20 million visitors per year. The state-of-the art, in-mall advertising will include three new formats never seen before in Qatar – The Axis, The Runway and The Torch – all of which are now available to secure ahead of the opening of Doha Festival City in February.
ELAN’s technology solutions are best-in-class and will allow local and international brands to communicate with consumers in an advanced format, in keeping with the full-platform of digital experiences planned for visitors to Doha Festival City. The Axis, which will be situated amongst it’s extensive entertainment zone, will be the first ever 4mm pitch rotating screen deployment in Qatar with a suspended Altoona digital LED screen with 360 degree visibility. The Torch is set to be the largest Digital out of Home (DOOH) roadside screen in Qatar. Standing at an impressive 50 square meters, it will be a beacon of technology and innovation. The Runway will be the first ever 4mm pitch full 360 degree LED screen wrap in the GCC and will consist of eight fully wrapped screens, which will be deployed in pairs within one of the Mall’s two food courts.
Trevor Hill, General Manager, Doha Festival City, commented, “With their extensive experience in bringing unique advertising concepts to Qatar, ELAN Media were the first choice for us to partner with. They offer bespoke digital media solutions that help support our vision to create a world-class destination here at Doha Festival City, on a scale that has never been seen before in Qatar. Together we have created a prime opportunity for brands to reach millions of visitors from Qatar, the GCC and worldwide, while they are experiencing our unique destination.”
Jamie Ball, Chief Operating Officer, Elan Media, said “The Festival City brand has a long history of creating exciting shopping and entertainment experiences across the region – this makes them the perfect match with our ambition to boost creativity in advertising through Digital OOH on a regional scale. With 94 cutting-edge digital assets strategically located across the mall, we will open an infinite number of new possibilities for brands to create engaging advertising experiences and deliver their messages to the millions of consumers visiting Doha Festival City.”
Leading in innovation and technology, Doha Festival City is a comprehensive leisure, retail and hospitality destination with a world-class entertainment complex. Inclusive of indoor and outdoor multi-sensory attractions unique to Qatar, visitors will be able to enjoy the country’s first VOX 4D cinemas with 18 digital screens, as well as four unique theme parks. Within 244,000 sqm of gross leasable area, the equivalent of nearly 35 football pitches, Doha Festival City will be home to more than 500 carefully selected international and local brands to provide visitors with a kaleidoscope of destinations to explore and enjoy. Here they will find a celebration of the best in leisure, retail, food and hospitality – all delivered with an exceptional level of service for a world-class experience.