du accelerates transformation agenda with opening of new HQ in Dubai Hills


Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), today announced the opening of its new headquarters (HQ) in Dubai Hills to accommodate rapid growth and accelerate its transformation journey to a digital telco. The new space supports the company’s growth strategy as part of its ongoing transformation agenda through four key elements – design, culture, productivity and employee well-being.  

As part of its strategic growth initiative, the purpose-built HQ is designed to inspire innovation, collaboration, efficiency in a future-proof sustainable environment. du has a strong culture of employees from diverse backgrounds working towards a shared vision, taking pride in what they do and sharing their successes collectively.

Fahad Al Hassawi, Chief Executive Officer at du, said: “The new HQ in Dubai will bring our team together in a modern environment, transforming the way teams work. It represents a purpose and culture change within du – to an agile, forward thinking telco that is able to adapt to the challenges and opportunities presented by the acceleration of digital technologies. The new HQ is designed to create an integrated work environment, which will enable our employees to deliver great results and better services for our customers.”

The new HQ will bring employee groups together to improve teamwork, advance innovation and increase efficiency – making du a more streamlined and agile company and improving profit growth for the organisation.

About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.