du announces new partnership to facilitate Awqaf and Minors Affairs Foundation’s migration the Dubai Pulse cloud-based platform

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Business continuity, complete managed services, data security, and Dubai Pulse Cloud capabilities will enhance the organization with support from du

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), announced today that it has been chosen as the cloud service provider of choice for the Awqaf and Minors Affairs Foundation (AMAF), following the organization’s decision to enact the Dubai Pulse platform as the preferred secure cloud-hosting environment for its infrastructure. The collaboration has been finalized at the 40th GITEX Technology Week, which is currently taking place until December 10 at Dubai World Trade Centre. du will begin initiating AMAF’s cloud journey with seamless and fast implementation, with the end result being business continuity along with complete managed services. 

When the integration of AMAF’s infrastructure with Dubai Pulse Cloud has been concluded, du will manage, monitor, operate, and deliver all infrastructure and production components, supporting functions and enabling AMAF services to be operational and accessible 24 hours per day, seven days per week. Business continuity will be guaranteed regardless of any social or environmental challenges, as will licenses, managed services for operating systems and databases, and data security with the support of disaster recovery environments.

Farid Faraidooni, Chief New Business and Innovation Officer, du, said: “The sustained success of the Dubai Pulse platform has propelled its appeal to organizations of various backgrounds across the UAE. Now a mainstay in the country’s cloud landscape, many companies seek to utilize its transformative capabilities to position themselves to succeed in the changing digital arena. As such, we are delighted to announce our collaboration with AMAF and look forward to facilitating the benefits that the organization requires and deserves. Upon conclusion of the infrastructure migration, a new chapter of sustainable business awaits AMAF, and we are proud to be part of this project.”

H.E. Khalid Al Thani, Deputy Secretary-General, Awqaf and Minors Affairs Foundation said: “This partnership is one of the most important initiatives and projects implemented by the Foundation in keeping with the requirements of digital transformation, especially in light of the new reality, where the issue of business continuity and enhancing data security has become two main pillars. To continue the sustainable success, we are proud of our cooperation with du, which is a leading national company in the field of information and communication technology. This partnership will enhance our constant pursuit of the highest levels of happiness for our customers by providing distinguished services that are in line with the trends in the quality of government services and digital transformation strategies. We are looking forward to achieving this with the support of from our partners.”


Launched by the Smart Dubai Office in partnership with du, Dubai Pulse offers virtual solutions to cater to web, application, database, and shared services on the Smart City platform. Dubai Pulse has demonstrated its capacity to continue evolving in changing and challenging circumstances, assisting many enterprises and government entities in excelling in smart city transformation and enabling the implementation of use cases using emerging technologies.

About du:

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.