du brings Emirates Airline LitFest Student Edition to classrooms across the UAE


As the event communication partner and sponsor of the LitFest Student Edition, du is providing network support and infrastructure for live-streamed sessions for the education community to attend the literary calendar’s flagship event virtually

Ahlam Bolooki, Festival Director, Emirates Airline Festival of Literature

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), is bringing the Emirates LitFest Student Edition to classrooms across the UAE as the communication partner and sponsor for the second year in a row. This year’s 13th edition has once again brought all corners of the UAE and some of the world’s greatest writers together, with select sessions being live-streamed from the big Festival weekend at the InterContinental Dubai Festival City. In addition to its partnership capacity, du is providing network support, required infrastructure to enable streaming sessions during the event.

In line with the guidelines and directives of the UAE authorities due to ongoing circumstances, schools and students are unable to attend in person this time around. However, the new normal has accelerated digital transformation, and everybody wishing to attend can do so in a virtual setting with du’s support. Literature enthusiasts will hear from international bestselling authors in exclusive virtual sessions, all of which have been designed to benefit younger audiences of all ages. The sessions will be available online till February 25 and can be viewed within this period anywhere, anytime. 

According to du, The Emirates Airline Festival of Literature’s profile and popularity have developed swiftly each passing year, evolving to become a standout event that is loved nationwide and showcases the UAE’s values of friendship, tolerance, and togetherness. du is honored to be involved once again in both partner and sponsor capacities. The telco provider states that it is crucial that UAE residents continue to band together in the face of persisting difficulties and move forward with occasions that provide hope, happiness, and inspiration to all. Overall, du is a proud sponsor of the  Emirates Airline LitFest Student Edition and have always seen the impact and influence of this year’s event as invaluable for the local community.

Ahlam Bolooki, Festival Director for the Emirates Airline Festival of Literature, said: “Planning a Festival in a pandemic is not an easy feat, but we know our audiences need us more than ever. They need the connection and solace that literature can provide. Having friends and partners like du means the world to us, as they help us deliver our mission and bring literature to life for our entire community.”   

Held under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Emirates Airline Festival of Literature is the pinnacle of the UAE’s literary calendar. The annual extravaganza captures the imagination of tens of thousands of people from across the UAE and beyond each year, with a diverse program comprising insightful sessions, masterclasses, literature influencers, and much more. 

About du:

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.