The #KindnessConnectsUs campaign embraces the universal language of giving during the holy month
Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has unveiled a brand-new community-focused campaign that celebrates the principles and spirit of Ramadan. Under the theme #KindnessConnectsUs, du is emphasising the value of sharing and the universal language of kindness throughout the holy month.
du is encouraging all families in the UAE through its campaign video to demonstrate the #KindnessConnectsUs. By contributing to the local community, families can strengthen their bonds while also making a positive impact on society.
Fahad Al Hassawi, CEO at du, said: “The spirit of compassion and goodwill is a cornerstone of Ramadan and serves as a reminder to all of us to be kinder and more empathetic towards one another. Overall, du’s commitment to innovation and customer satisfaction is evident in our focus on commercial offers that enhance the experience of both individuals and businesses. As a result, du is poised to make a positive impact on the community, inspire others to do the same and contribute to the spirit of generosity during the holy month. We believe that by working together, we can create a better world for everyone, and our Ramadan campaign is just one way we are doing that.”
This Ramadan, du aims to exemplify the virtue of unity bestowed by the UAE’s leaders by igniting a sense of charity within the nation’s social fabric by engaging with multiple organozations in the country such as Al Jalila Foundation. It has launched several initiatives and community events that aim to bring people together and encourage them to contribute to the betterment of society – helping to foster a culture of kindness and compassion among the UAE’s residents. As part of its CSR initiatives, du will be supporting other entities in their initatives such as the One Billion Meals campaign as well as continuing their collaboration with Community Development Authority.
In accordance with its longstanding commitment to delighting customers, du is introducing new offers that will bring families and friends closer together. The new offers include discounted rates on plans for mobile and home services. du customers can enjoy discounted prices on selected devices and avail discounts on Video On Demand (VOD) titles.
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.