du concludes GITEX Technology Week involvement with successful showcase of transformative next-generation solutions and technologies


The region’s leading technology event welcomed a host of key influencers, prominent industry leaders, and leading organizations as du demonstrates its digital transformation vision and capabilities

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has concluded its participation at the 40th GITEX Technology Week today, December 10th, having showcased its latest next-generation solutions and technologies during the region’s premier consumer computer and electronics trade show at Dubai World Trade Centre. This year’s event has been the first to be held under new normal conditions during the pandemic, and the exclusive du stand was successfully developed using a consumer-friendly design in line with the highest health and safety standards. 

Fahad Al Hassawi, Acting CEO, du, said: “Since the inception of our business, we have continuously strived to enhance and expand our services and deliver new solutions that drive economic and social transformation.  As such, leading annual platforms like GITEX Technology Week are essential because they enable us to engage with a host of leaders, influencers, investors, enterprises, and more. This time around, our involvement at the regional showpiece has once again been a resounding success, and we have shed light on the capabilities of our solutions and us a brand to deliver transformative and sustainable change in the evolving digital landscape. 2021 alone promises to present an array of opportunities for everybody who has attended GITEX. Looking ahead, we will move forward with even greater momentum and inspiration stemming from this incredible spectacle.” 

Supported by social distancing measures and new interactive screens, the exclusive area has been effective and influential, providing extensive insights through its showcases concerning how the company continues to humanize experiences, simplify technology, and go beyond connectivity. Taking part under the theme ‘Enabling Digital Now,’ du has effectively demonstrated how the telco will support public and private sector enterprises with their respective digital transformation journeys and strengthen the national communications industry in the years ahead.

Exclusive du GITEX video showcases

Digital Platform

du’s digital platform was one of the standout showcases at the event and provides the foundation for building an intelligent organization. It relies on future technology architecture to help organizations re-architect for scale and comprises three pillars: Digital Trust, Digital Infrastructure & Digital Innovation.

Digital Trust

du’s Digital Trust is an integrated platform that helps organizations build digital trustworthiness and provides outcome-based security, risk management, compliance, and privacy. It offers trusted governance that mitigates risk, builds and manages a trusted ecosystem, and supports trust-enabled commerce. 

Digital Infrastructure

du Digital Infrastructure ensures customers have the right foundations to build their transformational journey. It provides agile, resilient, secure, and scalable solutions based on hybrid and multi-cloud, complete managed services, in-country data center services, and software-define enterprise networks. 

Digital Innovation 

du Digital Innovation will enable organizations to innovate by harnessing technologies that drive customer excellence and develop market-driven operations. Supported by data capitalization capabilities and digital-native software production, it facilitates customer excellence by leveraging technologies, connected devices, and ubiquitous services.

New data centers

du announced that two new purpose-built data centers will be introduced in Q1 2021– Dubai Silicon Oasis (DXB2 DSO) and Kizad Abu Dhabi (AUH2). du showcased that they will be fully operational, diversely routed, carrier-neutral, and highly scalable like those before them for ultimately connectivity.   

E Health

This past January, du signed a partnership agreement with the Ministry of Health and Prevention (MOHAP) to deliver the Digital Hospital Platform capable of providing state-of-the-art and best-in-class e-Health solutions and applications to patients, clinicians, and workforces. du is providing smart tracking for COVID-19 patients and collaborating with the Dubai Health Authority to provide electronic health records.

du Blockchain Edge

du Blockchain Edge is a mature cloud service hosted on Dubai pulse, serving the brands’ exclusive blockchain platform to provide seamless digital experience and solutions. It guarantees scalability and empowers individuals, enterprises, and government entities to build their own blockchain use cases in no time. Already, there are several notable Blockchain success stories:

  • DCD strategic partnership: The strategic partnership with Dubai Civil Defense (DCD) will automate business processes and payments settlements between other government entities, enable data exchange, and oversee integration with the URB and KYC network.
  • Al Wasl Properties Blockchain agreement with SDGE: This entails a consortium governed by Smart Dubai Government Establishment (SDGE) with three more connected entities – Dubai Land Department (DLD), Wasl, and Emirates NBD. All services linked to a digital tenancy contract through this solution will be received within a few minutes. 

About du:

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.