du to unveil first-of-its-kind innovative ICT marketplace in the region at GITEX 2023


The first-of-its-kind ICT marketplace extends the reach of cutting-edge technology to all sectors and revolutionizes access to solutions for consumers from all walks of life.

Dubai, UAE– du, from Emirates Integrated Telecommunications Company (EITC), , today announced the launch of a first-of-its-kind marketplace portal where customers can now buy a vast range of ICT products online regardless of the service provider they are using. The innovative offering represents the evolution of enterprise by facilitating access to a suite of highly innovative ICT solutions.

Jasim Al Awadi, Chief ICT Office (Acting) at du said: “We are thrilled to to launch this unprecedented marketplace portal. Our objective is to develop an ecosystem that enhances access to ICT solutions and creates a seamless and outstanding customer experience. At the core of this offering is our commitment to providing top-notch services that cater to the diverse needs of our clients.”

du intends to work with CloudBlue, to build a powerful platform that not only automates complex processes but also ensures a seamless experience for customers. With the extensive catalogue from public cloud providers, security and business application vendors, customers will have access to a diverse range of cloud offerings to support their growth and business needs.

The marketplace will be hosted on Azure within the UAE, and its key features would include the swift enablement of new products and offerings for customers, faster time-to-market, and eliminating the hassle of enterprise licensing management.With a diverse range of cutting-edge products, du is empowering consumers with opportunities to harness the power of ICT, paving the way for a future marked by innovation and inclusivity.

About du:

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.