DUBAI COLLEGE OF TOURISM HIGHLIGHTS EFFORTS TO BOOST EMIRATISATION AT VIRTUAL WORKSHOP

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DCT shares industry updates and developments with national tourist guide companies

Dubai, UAE: The Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), organised a virtual workshop for national tourism companies to highlight its efforts in preparing Emiratis to play a vital role in the sector. The workshop, which was hosted under the Medyaf programme, DCT’s industry nationalisation initiative, also provided participants with updates from the tourism sector and the College’s plan for the key fourth quarter period, as the country prepares to host the Expo 2020 Dubai from October.

The contribution of the tourism sector to Dubai’s GDP; the city’s advanced infrastructure and diverse attractions and experiences; the top searched places to visit in the emirate, as well as the shopping, dining and entertainment destinations, in addition to the hassle-free entry process for visitors were among the topics discussed at the workshop. Participants were also informed about the wide range of health and safety measures that are in place across the city to ensure that the safety and well-being of travellers, from arrival to departure, remains the city’s top priority.

The workshop highlighted Dubai Tourism’s passion to support local Emirati talent and national companies that employ highly qualified Emiratis, through courses taken at the Dubai College of Tourism such as the Online Tour Guide Course. It is important to provide the tourism sector with UAE nationals as they are regarded as the best placed candidates to introduce the Emirati culture, heritage and customs to visitors. They will also be able to provide information and share experiences to tourists that stems from their own understanding of Emirati society and its unique culture and traditions.

About Dubai College of Tourism (DCT):

DCT runs the first-of-its-kind multi-disciplinary educational platform in the region. The College provides certificate and diploma courses in tourism, hospitality, retail business, events and culinary arts through the TVET accreditation framework. DCT aims to be recognised as the premier vocational institution in the region with its courses bridging the gap between in-house training and a full bachelor’s degree, ensuring a steady stream of highly trained tourism professionals for the city. DCT manages Medyaf the Industry Nationalisation department that aims to attract and train Emiratis to work in Dubai’s tourism industry and The College is also responsible for delivering fundamental programmes specifically designed for those working within the tourism industry, such as; ‘Dubai Way’ (for tourist-facing staff in Dubai) and ‘Dubai Expert’ (an interactive online training tool for international travel agents).