Dubai, United Arab Emirates: Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Liverpool John Moores University (LJMU), one of the oldest and largest higher education institutions in the United Kingdom, announced a new pathway for Dubai College of Tourism students.

With the new pathway, students who graduate with a DCT Advanced Diploma and the required GPA, will be able to continue and obtain a ‘top-up degree’ as a student of LJMU and graduate with a BA (Hons) from the highly accredited UK institution. These courses further enhance DCT’s proposition to provide its students with multiple pathways to success through a diversity of world-class academic offerings.

As a vocational college, DCT students already benefit from being able to earn a qualification at every stage of their education with the college. Students commence with a one-year certificate in their chosen areas of study including; Tourism, Events, Hospitality, Retail Business or Culinary arts.  Students who wish to continue their education and have achieved the required GPA, can progress to the Diploma programme for an additional year of study before entering the advanced diploma which opens the pathway to the BA (Hons) Event Management, BA (Hons) International Tourism Management and BA (Hons) Retail Business Management courses.

The accredited BA (Hons) degrees will further prepare students to enter Dubai’s tourism sector and contribute towards nurturing a new generation of skilled tourism professionals among both Emiratis and expatriates.

Essa Bin Hadher, General Manager of Dubai College of Tourism, commented: “Dubai College of Tourism is pleased to officially commence this unique degree ‘top-up’ programme that will prepare students for entry into the various sectors within the tourism ecosystem.  As the College is committed to providing students with an exceptional educational experience, our collaborative partnership with LJMU will help enhance our efforts to develop a skilled workforce, and set the bar high for service consistency and professional excellence.”

Tim Nichol, Pro-Vice Chancellor, Faculty of Business and Law, Liverpool John Moores University, said: “We at LJMU are excited to be working with the College. A key element of this partnership is the alignment of both institutions’ core principles of providing high quality, industry focused programmes – which address the needs of local, national and international employers. We look forward to welcoming the first batch of DCT students to the LJMU community”

The pathway allows students who have the pre-requisite advanced diploma qualifications from DCT to progress into a final year with LJMU. Admissions to DCT is open for September 2021 enrolment.

About Dubai College of Tourism (DCT):

DCT runs the first-of-its-kind multi-disciplinary educational platform in the region. The College provides certificate and diploma courses in tourism, hospitality, retail business, events and culinary arts through the TVET accreditation framework. DCT aims to be recognised as the premier vocational institution in the region with its courses bridging the gap between in-house training and a full bachelor’s degree, ensuring a steady stream of highly trained tourism professionals for the city. DCT manages Medyaf the Industry Nationalisation initiative that aims to attract and train Emiratis to work in Dubai’s tourism industry and The College is also responsible for delivering fundamental programmes specifically designed for those working within the tourism industry, such as; ‘Dubai Way’ (for tourist-facing staff in Dubai) and ‘Dubai Expert’ (an interactive online training tool for international travel agents). 

About Liverpool John Moores University (LJMU):

Liverpool John Moores University (LJMU), which was founded in 1823, is now one of the largest higher education institutions in the UK. Named after Sir John Moores – the entrepreneur and philanthropist who founded the Littlewoods retail empire – the university was launched with the ambition to change the lives of individuals as well as communities and wider society through education. Offering over 250 degree courses that are developed in partnership with industry partners, LJMU is one of the most dynamic and forward-thinking universities in the UK. Today, LJMU is home to a community of 25,000 students from more than 100 countries and 2,500 staff. 

About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism):

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.