Dubai Culture Supports DEWA’s ‘Let’s Make this Summer Green’ Campaign

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Dubai, United Arab Emirates: Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated entity for culture, arts and heritage, has announced that for the second year running it is supporting Dubai Electricity & Water Authority’s (DEWA) ‘Let’s Make this Summer Green’ environmental awareness campaign.

As part of the ongoing collaboration between the two entities, Dubai Culture hosted an awareness corner at the Al Twar branch of Dubai Public Library to raise public awareness about the importance of preserving the environment. The event was designed to support Dubai’s vision of a clean and healthy environment and took place on 11th July from 9am to 1:30pm.

During the event, DEWA employees interacted with community members at the awareness corner and encouraged them to conserve electricity and water during the summer months, also distributing gifts among the visitors.

The ‘Let’s Make this Summer Green’ campaign runs alongside Dubai Culture’s ‘Our Summer is Filled with Culture & Arts’ programme for Dubai Public Library, which offers a range of activities that help children to develop their skills and make the most of their time away from school during the summer break.

The Dubai Public Library network includes eight libraries for adults and another seven for children. Some branches feature multi-purpose halls, classrooms and exhibition spaces and all branches of the Dubai Public Library are connected via computer systems. This has established close links with other modern libraries, providing access to vast sources of information on a diversity of topics in both Arabic and English.

About Dubai Culture & Arts Authority:

The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realization of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people.

As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season – the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair, Middle East Film & Comic Con, SIKKA Art Fair – an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre – an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next – a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage.

The Authority’s other key initiatives include Creatopia (creatopia.ae) – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.

The Authority also manages more than 17 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture will officially launch Etihad Museum and in December 2016. The museum will provide platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), the museums will play a catalyst role in preserving Emirati Heritage.