Tashkeel Tanween product
Tashkeel Tanween product
Tashkeel Tanween product

Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, in partnership with Dubai Design District (d3), and sponsored by Dubai Culture & Arts Authority, Dubai Design & Fashion Council, Audi, Huawei and Swarovski.

The design community in Dubai is ready to stage the largest celebration of design and creativity in the Middle East, collectively underlining Dubai’s rich and multi-faceted design landscape. When Dubai Design Week kicks off on 24 October, design professionals, residents and visitors will be able to engage in more than 150 events over six days in Dubai Design District (d3) and across the city.

Local retailers, design brands, galleries, universities and institutions will all independently stage events, exhibitions or installations throughout Dubai to invite visitors to discover design by exploring new neighbourhoods and reconnecting with the more familiar. Uncover the creative heart of industrial Dubai through DRAK at Ras-Al-Khor; watch artisans at work and push the door to open studios in d3; wander through Alserkal Avenue and Al Quoz stopping off for chocolate tours, gemology seminars, machine building and more; and, shop cutting-edge design in Jumeriah’s concept stores. For the first time in Dubai, The Royal College of Art (RCA), voted again in 2016 as the world’s leading Art and Design University, will host a series of three design workshops, subsidized by Dubai Design Week, in partnership with d3.

“The RCA’s workshops are a fantastic opportunity for Dubai’s developing creative sector. Dubai Design Week is a truly global event bringing in the best international educators, with the city of Dubai at its heart,” said Cyril Zammit of Dubai Design Week.

Mohammad Saeed Al Shehhi, Chief Operations Officer of d3, said: “d3 is again delighted to be partnering with Dubai Design Week to bring the city of Dubai a wide array of design exhibitions, installations, talks and seminars for everyone to enjoy. At d3, our vision is to become a global design destination and a thriving community for the region’s growing collective of creatives, artists and designers, where they can collaborate, create and inspire. Our partnership with Dubai Design Week is key to achieving this vision and supporting Dubai’s wider city vision of being a knowledge-based economy.”

Moza Suwaidan, Director Projects & Events at Dubai Culture & Arts Authority (Dubai Culture) added: “We at Dubai Culture are delighted to support this vibrant expression of design, held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority. As one of the leading design events in the Middle East, this occasion goes a long way towards supporting the Dubai design sector. Furthermore, the global significance of Dubai Design Week is in tandem with Dubai Culture’s mandate to showcase the Emirate as a hub for arts, design and creativity and is also in line with the Authority’s commitment to guide and nurture creative young talent, which it fulfils by supporting designers with year-round design initiatives.”

For design lovers and the design curious

One of Design Week’s missions is to promote international design to the MENASA region. Artemide Showroom celebrates the history of contemporary design with pieces by Norman Foster, Naoto Fukasawa, Jean Nouvel and many more. La Galerie Nationale is transformed into a typical French apartment with 140 pieces of original art and design from the 20th and 21st century at their Inside Decorative Art exhibition and Custot Gallery Dubai showcases French artist Bernar Venet’s steel sculptures, works on paper and paintings inspired by maths and science. Spanish design takes centre-stage at The Odd Piece with a collection of furniture and lighting by Dalí and Gaudí; Superstudio displays accessories and select furniture pieces by the UK’s leading designer Tom Dixon; and Athath focuses on Danish homeware with a pop-up from HAY. Super Future Design teams up with Moroso with an ephemeral botanical installation JUNGLEMANIA inspired by Africa by renowned designers including Tord Boontje, Patricia Urquiola and Sebastian Herkner, and NAKKASH Gallery reinvents luxury outdoor living with an innovative, open-air installation featuring designs by DEDON.

In turn, regional culture and creative talent is promoted to international visitors across the city. Design boutique O’de rose displays jewellery, products and photography inspired by Islamic architecture at Arabesque Archi-Lab, whilst MONTROI Studio shows creative interpretations of nomadism through the eyes of different artists. Kvadrat & Maharam presents Pilotis, its first curtain collection by renowned British/Indian design duo Doshi Levien, whilst Mishmashi launches its limited-edition Poof! Collection. Cecilia Setterdahl explains the complex and challenging process of turning a canvas into a carpet at Canvas Carpets Cushions’ Open Studio. IWAN MAKTABI launches its Abstract carpet collection; Emirati designer Khalid Shafar celebrates the weaving talents of Afghan women with hisButton Up Collection in collaboration with charitable carpet initiative FBMI; and Bahar Gafla jewellery collection chronicles nomadic history in the UAE. s*uce ROCKS exhibits Salama Khalfan’s handmade modular wearable design pieces, and MONOGRAM expands itsEscaping Flatland collection which transforms statistical information on the UAE into 3D-forms made from 18K gold.

Emerging designers present limited edition pieces of Tashkeel’s Tanween design programme at d3; and, at creative hub DiaAgram4, Concept ME hosts a design networking event and screens films directed by Wim Wenders and Peter Greenaway on the role of architecture in cinema, in addition to a collaboration with Cities store of limited edition design by rising design talent. Local cinematic talent is also showcased at Alserkal Avenue where Mohammad Rasoul gives a behind-the-scenes talk Designing Futuristic Arabia on his upcoming sci-fi film, Duneopolis.

Interactive and educational events include the Décor with Depth exhibition at Cities’ Galleria Mall store with tips on colour schemes and placing furniture when personalizing a space; a live  inlay demonstration by a master inlay artisan from Agra at Saray Design; and a ‘Build it Yourself’ workshop at MB&F M.A.D. Gallery where participants are invited to assemble a Böhm Stirling Engine under the direction of the in-house team.

For children and families

Bookstore Dar Al Hikma is stocking up on design titles for young creatives of all ages for its d3 pop up, Ripe Design Market returns with a range of educational design toys and Superstudio invites children to give Thomas Heatherwick’s Magis Spun chairs a whirl. IKEA celebrates 25 years in the UAE with an exhibition which explores life at home in the Emirates, and the Museum of the Future hosts Machinic Life, a pop-up exhibition that shows how artificial intelligence, human augmentation, and caring robotics could be integrated into our everyday lives.

Chocolatier Mirzam open the doors to its newly-opened factory inviting Dubai Design Week visitors of all ages to watch its Monsters & Maps bars being made and packaged up in Emirati designer Sheikha Wafa Hasher Al Maktoum’s flamboyant, illustrated wrappingfeaturing celestial galaxies, monsters and maps.

Interior designer Lama Ghalayini from Beirut consultancy LConcept offers interactive, educational activities at Bookmunch’s Al Wasl Square and Business Bay cafes. At Little Designers: DIY Furniture kids aged four up are invited to design their own home accessory, and at Unleash the Designer in YOU older children over nine use tools and interactive apps to create a collective masterpiece. Budding young draughtsmen of all abilities can join Shangoo Manupriam’s elite group of Urban Sketchers to draw throughout d3’s urban spaces and Design Week’s exhibitions.

For students and aspiring designers

A number of events on and off campus teach the essential skills needed to thrive in the design profession. Sharabassy Built Environment Studio will run a certified Creativity Enhancement Workshop which shows how creative disciplines like architecture and music, and interior design and virtual reality can work in harmony. S2 Interiors and FN Design Gallery join forces for ArtxDesign: Blurred Lines, to teach young designers how to work with boutique interior design studios, architects, developers and local authorities. Orikami Lab continues this theme with Tie In, which shows how to simplify problems through collaborative design solutions. The Center for Architectural Discourse demonstrates how to create narratives related to the built environment by responding to spaces along E11, the road that weaves through the UAE from the Saudi to the Omani border.

Navigating cultural change and rapidly evolving technological innovation is another important theme. From design to global identity, an International Design Conference hosted by The College of Fine Arts & Design at the American University in the Emirates, is led by keynote speaker Dr Rayan Abdullah, who will draw on his extensive experience, which includes redesigning Volkswagen’s new corporate identity and the eagle symbol for the German Government. He will explain how current trends show that design is gradually, but irrecoverably, moving towards a common sense of identity with regional contexts. The RCA will host design workshops tailored to inspire design professionals, students and enthusiasts. The d3-subsidized workshops will cover an array of design disciplines: curatorial approaches to design, challenges of interior design pop-ups and techniques of industrial design, as well as key skills in the designers’ arsenal such as hand drawing and rapid ideation sketch-model making. Creative digital design hub d-NAT hosts Growth – 3d Printing Inspired by Nature, an open-door workshop at Tashkeel Gallery where visitors can transform personal data like a birthday or anniversary into a piece of jewelry or a candle holder using the latest 3d printing technology.

Highlights of events that introduce the practical tools and techniques of design include The Craft Journey by haute-interior design studio Etqaan, a series of academic lectures and talks from established designers and hands-on workshops with skilled artisans schooled in authentic Arabian crafts. Local design firm Tinkah offers a three-day Lettering Workshop  exploring Dubai’s typography, and international specialists Zumtobel Group hosts Play with Brilliance, an introductory workshop on lighting solutions within the hospitality and retail sectors that shows which lights work best with marble, wood and fabrics.

For the seasoned design professional

Honing business and creative skills, Pallavi Dean hosts Powerhouse Public Speaking for Design Gurus, demonstrating how to effectively present, pitch and promote design ideas, and Eight Inc. will share case studies at Design Human Experience closing with a Q&A session.

Insights into specific sectors are peppered throughout the week; Serviceplan Middle East hosts an inspiring talk entitled Digital Retail: experience the future of the shop floor which covers developments in ecommerce to create seamless online and offline shopping experience.

A number of events focus on specific, high-spec materials.  Pallavi Dean and Christina Morgan discuss environmentally friendly porcelain and stoneware used in their recent Mirage Project Point project, and Zumtobel Group’s Façade workshop explores exterior lighting techniques. The Gracious F examines colour psychology and harmonising objects in a natural environment in a series of Interior Objects workshops, and 360° Decoro demonstrates how natural materials like grass, moss, wood or stone can be duplicated inFake or Real. D-Town Enterprises presents a fascinating talk on Materials from the future, showcasing the latest innovations and how they will impact our lives in the immediate future.

A longer-term look at the future comes courtesy of Kohler Co. in partnership with Sleeper magazine with Designing the Connected City – Global Nomads in The Age of Urban Innovation, and RIBA’s Ideas for the Open City: An exploration of connectivity within a city, in which a panel discusses Dubai’s ambition to be one of world’s most disabled-friendly cities by 2020.


Dubai Design Week is one of the world’s newest and most ambitious international design events, conceived to shine a spotlight on Dubai as a leading design hub, and share the UAE’s thriving design scene with the world at large.

Dubai Design Week was established in 2015 in partnership with Dubai Design District (d3), and is held under the dedicated patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice-Chairman of the Dubai Culture & Arts Authority, a strategic partner of the event. Dubai Design Week is also supported by Dubai Design & Fashion Council, Audi, Huawei and Swarovski.

In Dubai’s collaborative spirit, and as a reflection of the city’s global outlook, its design week is both regional and international in scope, encompasses public and private spheres, culture, education and entertainment, and spans multiple disciplines, ranging from graphic and product design to architecture and industrial design. Panels, keynote speeches, panel discussions, public performances and educational workshops all contribute to the greater discussion of what design means for the region and the world.

In 2015, 23,000 visitors from around the world gathered in the city to discover the work and ideas of over 150 designers drawn from around the region and internationally. The success of the inaugural edition cemented the future of Dubai Design Week as an annual event.

Coinciding with Downtown Design, the region’s leading, quality-driven design trade fair, Dubai Design Week also includes a number of unique headline initiatives, such as Abwab, Global Grad Show, Destination and Iconic City.

From 24 to 29 October 2016, over 150 events will be staged in a citywide 6-day celebration of design that will enthrall Dubai with design, engaging the local community and visitors alike.



Dubai Design District, (d3), one of the TECOM Group’s communities, is a destination dedicated to design. The chosen home for the region’s growing collective of creatives, artists and designers, d3, has fast become the hub for inspiration and innovation. Created to answer the growing need from the industry, d3 provides businesses, entrepreneurs and individuals from across the design value chain with a thriving community where they can collaborate, create and inspire.

Known for its versatility d3 has become a popular events space, attracting international crowds to cultural exhibitions such as Dubai Design Week, Fashion Forward, Sole DXB and Meet d3, which have simultaneously driven footfall to d3’s distinguished repertoire of design-focused outlets, art galleries and eateries.

With this year’s launch of lifestyle boutiques, art galleries and culinary concepts in its core 11 buildings, the Design Quarter, d3 is very much alive. Taking a novel approach, d3 has selected a mix of original homegrown and international concepts to form a creative community of new retail outlets, restaurants and innovative pop-up events that invite visitors to enjoy a more authentic shopping and dining experience.

d3 is constantly evolving. To cater to its growing number of residents, d3 will feature a one million square foot Creative Community which is currently under construction, and will act as the site’s cultural epicenter, inspiring emerging designers and artists. Another key goal for d3 is to continually surpass the expectations of its visitors, and so d3 will also boast a bustling 1.8km Waterfront development running alongside the Dubai Creek, with international and design-led hotels, boutique retail concept stores and an outdoor events space, as well as a host of hospitality and leisure facilities.

To support its many creative partners, d3 offers individuals and businesses the choice of operating either as a free zone entity or as an on-shore business, each with its own merits.


The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realisation of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people.

As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season – the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair, Middle East Film & Comic Con, SIKKA Art Fair – an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre – an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next – a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage.

The Authority’s other key initiatives include Creatopia – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.

The Authority also manages more than 17 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture will officially launch Etihad Museum in December 2016. The museum will provide a platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority’s mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), all of its museums will provide a catalyst to preserve Emirati Heritage.


The Dubai Design & Fashion Council was established in late 2014 by the Dubai government to position the city as the Middle East’s emerging international design capital and to nurture regional talent. The Council is chaired by Dr. Amina Al Rustamani, Group CEO of Tecom Group, and run by CEO Nez Gebreel. Its board members consist of 15 individuals who represent a mix of key stakeholder groups, including government, academic, not-for profit and private sector experts, such as Laila Suhail, CEO at Dubai Festival and Retail Establishments; Khalid Al Tayer, CEO of Retail Business of Al Tayer Group; Patrick Chalhoub, CEO of Chalhoub Group; and fashion designer Reem Acra.


The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, the production of the Audi Q5 will start in San José Chiapa (Mexico). 100 percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi  A3 & S3 Sedan/Sportback and RS 3 Sportback, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5 Coupe and Cabriolet, the A6, S6, RS 6 performance, A7, S7, RS 7 & RS 7 performance, A8, A8 L, S8 & S8 plus, the Audi Q3, Q5 & SQ5, Q7 and the Audi TT Coupe/Roadster and TTS Coupe, the Audi R8 Coupe as well as the R8 Coupe V10 plus.