Dubai Festival City Mall Announces Launch of New Helipad Experiential Hotspot ‘Helipad by Frozen Cherry’

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Helipad by Frozen Cherry, inspired by Frozen Cherry renowned in Beirut as an eclectic venue, is the newest licensed addition to the Vibes by the Bay experience, offering incomparable food and entertainment 

Dubai, UAE: Al-Futtaim Malls’ Dubai Festival City Mall is teaming up with the Unipod Hospitality and Limestone Lab to launch its newest experience, Helipad by Frozen Cherry. Inspired by the original Frozen Cherry in Beirut, where visitors enjoy breathtaking views from above the clouds, Helipad by Frozen Cherry will feature an equally spectacular outdoor view, atop Dubai Festival City Mall’s south helipad.

Founded in 2016 in Lebanon, Frozen Cherry’s name comes from its distinctive shape, which is recognizable from above. In only a few short years, it’s become known as a must-see destination for both locals and globe-trotters who are in the know, with footfall of over 3,000 people per week. Helipad by Frozen Cherry promises the same unforgettable experience when it opens in the first quarter of 2023.

Like the original, Frozen Cherry Dubai will feature fabulous, themed music nights including Unplugged on Thursdays, Pop on Top on Fridays, and Sunday Sessions. Other regular events will include AstroMondays for astronomy enthusiasts; Sundaze, a daytime electronic music event; PeakNic, a hip garden party; and LivingRoom Sessions, featuring eclectic sounds that will make sunsets even more unforgettable.

Visitors can also anticipate top-notch lighting, an eclectic menu, and an enticing selection of beverages crafted by top mixologists.  

Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE said, “We are excited to be partnering with Unipod Hospitality and Limestone Lab to debut Helipad by Frozen Cherry. Offering unmatched experiences to our customers has been always crucial when introducing a new concept or venue to Dubai Festival City Mall. Helipad by Frozen Cherry is no different—it’s so much more than an outdoor venue. It’s an ‘Only in Dubai’ experience designed to exceed expectations and become yet another global destination on our map. Mark your calendars and join us at Helipad by Frozen Cherry in the first quarter of 2023.”

Elie Zouein and Nasri Choueiri, the founders of Frozen Cherry Beirut commented, “We have been on the lookout for almost two years for the perfect location for Frozen Cherry Beirut and we are super excited to have found this exceptionally unique helipad location at Dubai Festival City Mall that will bring a never-seen-before panoramic experience of the Dubai landscape.”

Hassan Ballout, Co-Founder and CEO of Limestone Lab added, “Having been in the market for over two decades we are versed in the nuances of the F&B landscape and the concepts Dubai residents and visitors are drawn too. Following a longstanding affiliation with the Frozen Cherry founders, we instantly knew it would be the right brand to bring to the market and be supported by the outstanding dynamic leadership and management of Dubai Festival City Mall. It gives me great excitement and confidence that this triple collaboration and partnership will be a recipe for success for this neo-unconventional-spatial experience.”

About Dubai Festival City Mall

Dubai Festival City Mall is one of the major shopping destinations in Dubai and the super-regional flagship mall in the Al-Futtaim Malls portfolio. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Marks & Spencer, Nike, Adidas and more. 

The dining destination offers iconic waterfront dining on Festival Bay and comprises 50 restaurants and cafés and the largest food court in Dubai. The mall was the first to bring F&B concepts such as Origami, Oporto, Sugar Factory, Tortilla, a brand-new Rainforest Café, and the Middle East’s only Hard Rock Café to Dubai. The entertainment venue is also home to a 7-star 18-Screen Novo Cinema with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, the world-first BOUNCE-X trampoline park and the record-breaking, global attraction IMAGINE.

About Unipod Hospitality

Unipod Hospitality is a diverse group of likeminded investors, collaborators, and artists with shared passion and know-how in hospitality, food and beverages, architecture, design and innovation. Founded in 2017, Unipod Hospitality is driven by expertise and pioneering spirit hoping to extend to many projects from many fields, industries, and sectors.

About Limestone Lab 

Limestone Lab is an Experience Design Studio created by entrepreneurs and innovators, whose main focus is enriching new ideas and empowering the ideas of likeminded innate young entrepreneurs, in order to mature into viable & attractive investment opportunities. Limestone Lab builds business models, turning them from what could be into what would be, structured alone Hospitality, Technology & everything around and in between. 

About Al-Futtaim Group 

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.


Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.