Dubai Festival City Prepares to Launch a new Global Attraction for Dubai

Dubai Festival City Global Attraction

Dubai: Dubai Festival City (DFC), an Al-Futtaim group development, has announced a first-of-its-kind attraction set to open in a matter of weeks. The innovative and spectacular multimedia show located within the unforgettable stage of Festival Bay, will bring together elements such as light, water and fire to dramatic effect. With the final stages of development and construction well under-way for the delivery of the epic spectacular, Festival City is poised to set Dubai alight. Expected to be a top global tourist attraction, the immersive show will rival popular waterfront shows in other global destinations such as Las Vegas and Singapore when it opens in December.

The breathtaking new attraction will transform Festival Bay with its cutting edge, multi-media technology, producing the world’s largest permanent projection surface on the InterContinental Dubai Festival City, five times bigger than the world’s largest IMAX screen. Al-Futtaim Group Real Estate has worked with Laservision, producers of the globally renowned Marina Bay Sands show in Singapore, to create a unique sensory experience to rival all others, by harnessing the power of light, water, and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never before seen before.

Steven Cleaver, Director Shopping Centres, Al-Futtaim Group Real Estate, said: “Dubai is one of the top global destinations for tourists and we are bringing something to Festival City that will become one of the most exciting attractions ever launched. We have specifically designed this spectacular show to be seen and enjoyed from all angles and viewpoints including our restaurants, the Intercontinental Hotel and the whole area of water of Festival Bay.”

Cleaver continued, “This project has been three years in the making and what we have developed is truly an awesome spectacle that residents of Dubai and visitors from all over the world will want to come and see. We have worked closely with our partner Laservision, to develop a cutting edge multi-media show that will tell a magical 360-degree story across the water at Festival Bay. It has been designed to capture the imagination of people of all ages and will be something visitors will want to come back for time and again.”

The new attraction is part of a massive AED 1.5 billion redevelopment project by Al-Futtaim Group Real Estate to reinvigorate Festival City as one of the UAE’s most exciting retail and leisure destinations. The Group has also announced a raft of new international retailers, over the past few months – including Top Shop, Mint Velvet and Rigby & Peller, as well as restaurants including celeb favourite Sugar Factory, California Pizza Kitchen, Cheesecake Factory, Bareburger and Tortilla. The popular Singapore department store Robinsons will also open at the mall in early 2017.

About Dubai Festival City Mall:

Dubai Festival City Mall is a landmark 2m sq. ft. urban retail destination which forms the epicenter of Dubai Festival City, one of UAE’s most exciting retail, dining and leisure destinations. Set on the historic Dubai Creek, Dubai Festival City Mall has undergone a radical transformation which now offers almost 400 world class retailers, 75 restaurants – many of which will feature waterfront dining at Eataly, Chili’s, Cheesecake Factory, Joe’s Crab Shack, Mama Fu’s, Fratelli La Bufala, Manhattan Fish, Bucca di Beppo and some of Dubai’s most photographed sunset vistas. Some of the latest additions include Top Shop; and world renowned fashion brands Coach, DKNY, Kate Spade, DVF, Armani Exchange and many more.

About AlFuttaim:

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.