Dubai Festivals and Retail Establishment, Gargash, and Idealz Join Forces, Giving Shoppers A Chance To Win Grand Prizes All Summer Long

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Dubai Summer Surprises offers shoppers the chance to win with the Mercedes Mega Raffle, in parallel to the UAE National Day Grand Prize, which is a Limited-Edition Mercedes G63

Dubai, United Arab Emirates: Yesterday, 30 June 2021, Dubai Festivals and Retail Establishment (DFRE), Gargash Mercedes-Benz and Idealz held a signing ceremony to celebrate a significant partnership amongst the three establishments, running grand prize campaigns for two of the UAE’s most anticipated events of the year: Dubai Summer Surprises (DSS), and the 50th UAE National Day.

The ceremony, which was held at Gargash Mercedes-Benz Deira and attended by Ahmed Al Khaja, CEO of DFRE, Shehab Gargash, Managing Director and Group CEO of Gargash Group and Jad Toubayly, CEO of Idealz, established the joint partnership and celebrated a first-time collaboration among all three entities. To kick-off the season, DFRE’s DSS Mercedes Mega Raffle will see Idealz, one of the premier partners of the Dubai Summer Surprises this year, as the exclusive online point of sale, with Gargash Mercedes-Benz as the exclusive supplier of prizes. Participants of the DSS Mercedes Mega Raffle are being given a chance to win a brand new 2021 Mercedes C200 along with AED25,000 cash all summer long by purchasing a raffle ticket at ENOC and EPPCO petrol stations and ZOOM outlets across Dubai or by buying an Idealz Tee II online through Idealz. Additionally, DFRE has chosen Idealz as the exclusive partner platform to host the UAE National Day Grand Prize for a limited-edition Mercedes G63: the UAE Golden Jubilee Edition, again supplied by Gargash, the exclusive distributor of Mercedes-Benz in Dubai and the Northern Emirates.

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “The Dubai Summer Surprises (DSS) Mercedes Mega Raffle is a great opportunity for residents and visitors to take home life-changing prizes this summer season.  The raffle draw, which offers winners a brand new 2021 Mercedes C200, plus AED25,000, continues the long and much-loved tradition of DSS delivering the very best rewards to lucky shoppers and is an integral addition to the festival’s 10 weeks of retail promotions, dining entertainment and family fun. We encourage all shoppers not to miss the chance to create wonderful memories of a great summer in Dubai.”

Shehab Gargash, Managing Director and Group CEO of Gargash Group, said: “We are honored to work with two of the finest partners to make summer in Dubai a grand celebration, especially as we see the world reopen for business once again.”

Jad Toubayly, CEO of Idealz: “We are honored and delighted to join forces with DFRE and Gargash on these initiatives. DFRE continues to evolve these festivals making them more grandiose and more attractive year on year. The DSS Mercedes Mega Raffle is completely new to the lineup of prize draws done during the summer season and couples an excellent prize at a very attractive price point. The 50th UAE National Day Grand Prize of the Mercedes G63 UAE Golden Jubilee Edition also couldn’t have been a better match. Idealz’s digital presence makes these amazing initiatives accessible to all customers from within the UAE and abroad.”

DSS – Mercedes Mega Raffle

Kicked off earlier this June and extending all the way to September 2021, DFRE launched the latest version of its well-known ‘Mega Raffle’ campaign, which normally runs during the city’s premier shopping extravaganza, the Dubai Shopping Festival. The Mercedes Mega Raffle will be sold in sequential packages with each package consisting of 3,500 raffle tickets for each prize of a 2021 Mercedes C200 and AED25,000 cash. Draws for each prize will be conducted live on stage at select shopping malls in Dubai. For a chance to participate in the Mercedes Mega Raffle, tickets for just AED150 are being sold at ENOC and EPPCO petrol stations, ZOOM outlets throughout Dubai, and stands across select shopping malls in the city. Shoppers can also participate from the comfort and coolness of their homes, or from outside the country, by buying an Idealz Tee II for the same price, AED150, online at www.idealz.com.

50th UAE National Day Grand Prize

To celebrate the nation’s 50th anniversary this year, DFRE have launched a Grand Prize of a Limited-Edition Mercedes G63: the UAE Golden Jubilee Edition. Paying tribute to the UAE’s 50th year anniversary, the model will bear an exclusive serial number to represent one of the years of the UAE’s union, and it will feature a two-tone magnetite black/graphite grey exterior original from the G-Class factory. Exclusive to this limited-edition model, the front grill and center console features the special Golden Jubilee badge in the colors of the UAE flag, a specially designed UAE Golden Jubilee Edition grab-handle, a special side mirror projection, grey brake calipers, and an upgraded interior with a numbered interior badge to symbolize the UAE’s 50th anniversary. The limited-edition SUV also features a new custom tire inflation system, and a special carbon fiber spare wheel cover designed exclusively for the occasion. Available exclusively on Idealz, shoppers will have the chance to win this exclusive prize by purchasing a Unity Hoodie for AED725. The Grand Prize campaign will run until December 2nd, allowing individuals as much time as possible to participate for a chance to own one of the only 50 units to ever be produced of the limited-edition model of the legendary G-Wagon.

About Dubai Summer Surprises:

Dubai Summer Surprises (DSS) is the much-awaited annual festival that kick-starts Dubai’s summer season by bringing together the retail, entertainment, tourism and hospitality sectors for a unique celebration that encompasses shopping, winnings and entertainment. Over the last 24 years, DSS has firmly established Dubai as the number one summer destination of choice for families in the UAE and from around the world. Taking place from 1st July to 4th September 2021, DSS features 500 big name brands and 3,500 outlets offering huge savings up to 75 per cent. Held across 10 weeks, DSS kicks-off a summer of world-class family fun through events, activities and retail promotions, setting the perfect tone and tempo for a landmark year for Dubai this year featuring the Expo 2020 starting in October and celebrations surrounding the UAE’s Golden Jubilee in December.

About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism):

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment:

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.