Through the partnership, businesses within Dubai South Business Hub Free Zone will benefit from exclusive Sony offers and expert-led masterclasses designed to strengthen their skills in content creation, branding and business growth.
Dubai, UAE, 05 August 2026: Dubai South Business Hub Free Zone (DSBH) announced a strategic partnership with Sony Middle East and Africa, bringing Sony’s technology, expertise, and educational programs to the entrepreneurs, startups, SMEs, and growing businesses operating within the free zone.
Under the agreement, DSBH businesses will gain access to exclusive Sony benefits and offers, alongside a programme of workshops and masterclasses designed around the capabilities founders rely on to build and scale a business. Sessions will cover content creation, digital marketing, brand building, and business growth, delivered by Sony specialists at Dubai South Business Hub Free Zone.
The partnership was signed today during a ceremony held at Dubai South Headquarters by Saif Al-Ali , Director- Licensing and Free Zone Management, and Mr. Jobin Joejoe, Managing Director, Sony Middle East and Africa. The collaboration extends the DSBH ecosystem beyond company formation. Alongside business licensing, visa services, banking partnerships, and post-license business support, the free zone continues to add practical value that founders can apply directly to their operations.
Sony joins the free zone as a technology partner, supporting founders with innovative equipment and the applied knowledge to use it, so they can produce stronger content, strengthen their brand, and grow their businesses.
For early-stage businesses, the ability to produce credible content and communicate a brand clearly shapes how customers find a company, how investors assess it, and how quickly it grows. Through this partnership, DSBH businesses will have access to professional imaging and audio technology on preferential terms, together with practical guidance on how to use it well.
Saif Al-Ali ,Director- Licensing and Free Zone Management said: “This partnership with Sony reinforces our commitment to creating an enabling environment where founders have access to the technology and knowledge that help their businesses grow. Our role extends well beyond company formation. By working with partners who bring genuine expertise to our community, we continue to strengthen the ecosystem that entrepreneurs and SMEs rely on as they scale in the UAE and beyond.”
Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: “Entrepreneurs and growing businesses across the region have a tremendous opportunity to build stronger brands, reach new audiences and scale more effectively through the right combination of technology and practical knowledge. Through our partnership with Dubai South Business Hub Free Zone, we aim to give founders access not only to Sony’s imaging solutions, but also to the expertise needed to use them with purpose. We see this as a meaningful way to support the UAE’s entrepreneurial ecosystem and help businesses turn their ideas into sustainable growth.”
Both organizations will collaborate on future events, community initiatives, and educational programs hosted within the free zone, creating recurring opportunities for founders to learn, connect, and apply new capabilities to their businesses.
The collaboration reflects DSBH’s positioning as a founder-first free zone within Dubai South, a master-planned district offering a complete business ecosystem centered around and connected to Al Maktoum International Airport, Jebel Ali Port, Etihad Rail, and the region’s major road networks
Further details on Sony benefits, upcoming workshops, and registrations will be shared with the DSBH community in the coming weeks.
The partnership marks another step in expanding the value available to the DSBH community, and in supporting entrepreneurs throughout their business journey.
About Dubai South Business Hub Free Zone
Dubai South Business Hub Free Zone is a founder-first free zone located within Dubai South, the master-planned district built around aviation, logistics, and trade. DSBH provides business licensing, visa and residency services, banking partnerships, and post-license business support through a fully digital platform, with structured pathways that take founders from application to operation. The free zone is designed for entrepreneurs, startups, SMEs, and established businesses looking to launch, operate, and scale in Dubai.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
